Global Entertainment Program
2025-07-08 01:51:47

Global Entertainment Producer Program Launched by iU to Boost Industry Talent

iU Launches Global Entertainment Producer Program (GPP)



In a significant move to enhance the creative and entertainment industries in Japan, iU (Professional University of Information and Management for Innovation) has announced the launch of the Global Entertainment Producer Program (GPP) in collaboration with the prestigious Thunderbird School of Global Management at Arizona State University (ASU). This initiative aims to address the growing need for internationally capable professionals who can navigate the complexities of the global entertainment landscape.

Understanding the Current Landscape


As the entertainment and creative industries continue to evolve, particularly the content sector, there is a notable trend towards its expansion. Japan’s content industry has reached impressive heights, totaling approximately ¥5.8 trillion in overseas sales as of 2023. This remarkable growth surpasses traditional export leaders like semiconductors and steel, positioning the content sector as a cornerstone of Japan's economic strategy, second only to automotive exports.

However, with the domestic market showing signs of stagnation, it is imperative for Japanese companies to broaden their horizons and venture into overseas markets. This is where the GPP comes into play – a comprehensive education program designed to equip domestic professionals with the skills necessary to thrive on an international scale.

About the Program


The Global Entertainment Producer Program is designed for executives and emerging leaders in the entertainment sector. Its primary goals include:

  • - Cultivating Strategic Knowledge: Partakers will gain insights into strategic management frameworks that underpin successful global businesses.
  • - Developing Global Business Acumen: Participants will learn how to approach international markets effectively and understand the intricacies involved in cross-border negotiations.
  • - Industry Insights: The program will integrate cutting-edge knowledge and trends that define the current global entertainment landscape, including detailed studies on Hollywood's business strategies and successful models from the K-POP industry.

Educational Components


Led by industry experts and educators, the GPP curriculum will focus on key areas such as:
1. Negotiation Skills: Essential techniques that are crucial for achieving international success.
2. Investment Strategies: Methods for effective capital management that can drive growth in the entertainment industry.
3. AI and Content Intelligence: Enhancing decision-making through the application of AI technologies.
4. Revenue Models: Developing sustainable business practices to ensure long-term success.

The program will not only focus on theoretical knowledge but will also promote human capital exchange, creating networking opportunities that can link participants with global industry players.

Program Details


The inaugural sessions for GPP will take place on:
  • - August 30 & 31, 2025
  • - November 22 & 23, 2025
(Note: Both sessions will cover the same material.)

The program will be hosted at iU's Takeshiba Satellite Office in Minato-ku, Tokyo and is expected to accommodate 20 to 30 participants. With a fee of ¥400,000 (including tax), the program provides invaluable insights and connections in the vibrant field of entertainment business.

Prospective candidates can find complete enrollment details on iU’s official website and fill out the application form directly online. For further inquiries, interested individuals can contact the program office via email.

Conclusion


As Japan's entertainment and creative industries continue to hold vast potential for growth, initiatives such as the GPP represent a proactive approach to fostering talent capable of seizing global opportunities. By equipping professionals with essential management skills and insights, the program stands to not only elevate individual careers but also contribute significantly to the overall competitiveness of Japan's entertainment sector on the world stage.


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Topics Entertainment & Media)

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