Maybelline Takes the Lead as Title Sponsor of Women's Lacrosse League

Maybelline Partners with the Women's Lacrosse League

In a significant move toward promoting women's sports, Maybelline New York has entered into a landmark partnership with the Women's Lacrosse League (WLL). This collaboration not only marks Maybelline's debut as the title sponsor, renaming the league to Maybelline Women's Lacrosse League, but also establishes the global cosmetics giant as the Official Beauty Partner of the WLL.

Paul Rabil, Co-Founder and President of the Premier Lacrosse League (PLL) and WLL, expressed his enthusiasm about the partnership, stating, "Maybelline's partnership as our title partner of the Women's Lacrosse League is a celebration of confidence, empowerment, and resilience—the very qualities that define our athletes and Maybelline's legacy." This statement underlines the shared commitment between both organizations to elevate women's sports and inspire young female athletes.

Jessie Feinstein, Senior VP of Marketing for Maybelline New York, shared her excitement about the league's launch, emphasizing the brand's commitment to empowering the next generation. According to Feinstein, "As the Official Beauty partner of the WLL, Maybelline will make athletes look and feel their best while competing at the highest level." With longwear products designed to withstand the rigors of the game, Maybelline aims to support these athletes in every aspect of their competition, from performance to presentation.

The Maybelline Women's Lacrosse League will officially debut during the Championship Series scheduled for February 11-17, 2025, at The St. James in the Washington, D.C. metropolitan area. It will feature four inaugural teams: the Boston Guard, New York Charging, Maryland Charm, and California Palms, who will compete in the Olympic Sixes format, a game format that has the potential to bring women's lacrosse to the Olympic Games in 2028.

This partnership signifies a meaningful investment in women's professional sports, with Maybelline playing a critical role in fostering the growth of women's lacrosse and enhancing opportunities for female athletes. The WLL, which was launched in November 2024 by the PLL, represents one of the largest commitments to women's lacrosse to date.

In 2024, the PLL showcased its dedication to women's lacrosse by hosting the first professional women's lacrosse exhibition in the U.S. hinting at an exciting evolution for the sport. With high-profile events like the Unleashed All-Star Game and exhilarating competitions like the Fastest Shot Competition, women's lacrosse is gaining traction and visibility.

Tickets for the inaugural event for the Maybelline Women's Lacrosse League are now available for purchase. The opening match, featuring the Maryland Charm facing off against the New York Charging, kicks off on February 11, 2025, at 7 PM ET.

For those interested in following the league and purchasing tickets, more information can be found on their official website at thewll.com. As the WLL steps into a new era of women’s sports, Maybelline's partnership highlights the growing influence and importance of professional women's athletics in society.

About Maybelline Women's Lacrosse League

The WLL is a women's professional lacrosse league representing the best athletes in the sport, promoting female empowerment and competitive excellence. Co-founded by lacrosse legend Paul Rabil, the league endeavors to break new ground for women in sports and looks to inspire the next generation of players. With support from a robust investment group, the league aims to accelerate the growth of women’s lacrosse and enhance its visibility within the sports community.

About Maybelline New York

As the leading cosmetic brand worldwide, Maybelline New York is dedicated to delivering top-quality personal care products across more than 120 countries. The company’s mission focuses on innovation and accessibility, providing cosmetic solutions that empower individuals regardless of their background. Through initiatives like Brave Together, which addresses mental health issues globally, Maybelline showcases its commitment to social responsibility alongside its dedication to beauty.