#USA #New York #TUNL #Street Dreams #Arte Haus

TUNL Launches New Creative Collective with Street Dreams and Arte Haus

TUNL, a groundbreaking media and commerce company at the confluence of sports, fashion, music, and culture, has announced the official launch of its latest venture, the TUNL Collective. This innovative initiative unites TUNL with global media platform Street Dreams and creator-focused Arte Haus Studios, marking a significant step in redefining cultural influence and ownership.

The Vision Behind TUNL

The founders of TUNL have recognized that for decades, athletes and creators have played pivotal roles in shaping global culture, while conventional institutions have captured the resulting value. TUNL aims to disrupt this dynamic by empowering creators and enabling co-owned intellectual property (IP), immersive experiences, and editorial storytelling driven directly by those at the forefront of cultural creation.

As stated by Ashley Champ, TUNL's Co-Founder and CEO, "TUNL has always been about building cultural infrastructure, and now we have the scale to do it properly. We don't just build for culture; we build from it. Culture needs to construct its own table rather than just claiming a seat at one."

The TUNL Collective seeks to actualize this vision by merging the distinct legacies of its founding partners, with an emphasis on collaboration rather than competition.

The Collective's Structure

At the core of the TUNL Collective are two main components:
1. TUNLX - Slated for launch in Fall 2026, this tech and innovation lab will focus on data-driven IP development, immersive brand experiences, and creating a robust storytelling infrastructure.
2. TUNL Studio - This full-scale content engine will produce original programming, editorial franchises, and branded campaigns across a variety of sectors, including sports, fashion, music, and culture.

TUNL's journey began as a stealth experiment back in 2024. Without a website or social media presence, the company rapidly gained cultural traction. Their debut at New York Fashion Week featured an impressive billboard takeover in Times Square alongside Spotify, coupled with a capsule collection in partnership with the National Basketball Players Association aimed at driving voter engagement. In a few short months, TUNL achieved over 1 billion press impressions and 300 million organic views, heralding a new era for creator-led IP development.

Global Reach and Cultural Impact

Currently, TUNL operates across vibrant cultural centers such as New York, Los Angeles, Chicago, Paris, Tokyo, and Toronto, boasting a digital reach of over 4.3 million across various social platforms and partnerships. With more than 1 million monthly content views and a network of proven creators and athletes, TUNL is establishing itself as a leading force in the intersection of sports and culture.

Strategic partnerships are crucial to TUNL’s growth, including collaborations with The Only Agency— a renowned talent collective of stylists, makeup artists, and photographers championing culture within sports and entertainment. Another essential partner, Versus, an award-winning creative studio, is committed to ensuring world-class execution in TUNL’s content, campaigns, and events.

Emphasizing Collaboration

TUNL's mission emphasizes collaboration over competition, seeking to partner with agencies, brands, platforms, and leagues to engage the next generation through intentional, creator-powered storytelling and production that resonates culturally. By aligning with accomplished collectives and creative thinkers, TUNL is poised to significantly reshape the landscape of media and commerce in the realms of sports, fashion, and culture.

For more information about TUNL and its initiatives, visit thetunl.com or follow the collective on social media at @thetunlx, @streetdreamsmag, and @artehausstudios.

Conclusion

Founded in 2024, TUNL represents a transformative platform operating at the nexus of sports, fashion, music, and entertainment. It is committed to empowering athletes and creators to convert their influence into ownership through a vibrant blend of content, commerce, and community that champions cultural ingenuity.