#Canada #Vancouver #AI Builder #Marketing Tool #Unbounce

Unbounce's New AI-Powered Landing Page Builder

In a groundbreaking development for marketers, Unbounce has launched an innovative AI-driven landing page builder, harnessing insights from an impressive dataset of 2.5 billion conversions. This new tool offers marketers a unique mix of creation methods, allowing them to either prompt the AI for suggestions, customize pre-designed templates, or construct their own landing pages from scratch. The goal? To produce pages that not only save time but also achieve higher conversion rates.

According to recent research conducted by Unbounce in collaboration with Ascend2, there's a significant discrepancy in how marketers utilize AI. While a substantial 86% are leveraging AI for their paid media strategies, merely 19% apply it for creating landing pages and a comparable 19% for page optimization. Marketers who embrace AI for landing page creation have reported nearly double the ROI, underscoring the value of incorporating this technology into their workflows.

Steve Oriola, CEO of Unbounce, highlighted the importance of this launch, stating, "Generative AI has made it easy to produce a first draft, but marketers need a page that reflects their campaign and the flexibility to keep shaping it." This new builder facilitates a hybrid approach that empowers marketers to inform the AI about their targeting strategies, such as audience demographics, offers, and campaign objectives, thus generating an editable draft almost instantly.

For teams that favor a structured approach, the tool includes various wireframes and professionally designed templates, enabling marketers to execute their visions quickly without the need for extensive custom work. Alternatively, for those who have a clear direction in mind, a drag-and-drop editor is available, stocked with an extensive component library to help bring their creative concepts to life effortlessly.

As the platform evolves, Unbounce has plans to enhance functionalities to better suit agencies managing multiple campaigns, client brands, and diverse projects. Features such as style guide integration and role-based access will facilitate more efficient management of various marketing endeavors. Moreover, users can easily incorporate forms, conduct A/B tests, and publish their landing pages with a mere click, ensuring that the entire process remains streamlined.

Additional integrations with Google Analytics 4 and Google Tag Manager have been incorporated to support existing measurement practices, providing marketers with the analytics needed for continuous improvement.

In an effort to ensure that existing subscribers reap the benefits of this innovative tool, Unbounce plans to grant AI credits to customer accounts at no extra cost, without altering current pricing structures. This inclusive approach aims to facilitate a smoother transition for users into AI-powered landing page creation.

Through this novel builder, Unbounce strives to empower marketers to efficiently transition from initial concepts to published landing pages. The combination of AI features with unparalleled editing flexibility aims to help marketers maintain rigorous control over their brand identity, design choices, and conversion targets.

To experience the new builder firsthand, marketers can visit Unbounce's official website. With this launch, Unbounce continues solidifying its status as a leader in landing page solutions, having already facilitated over 2 billion conversions worldwide since its inception in Vancouver, B.C. Unbounce is recognized for its commitment to user-friendly tools and its dedication to improving the marketing landscape.

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About Unbounce

Founded in 2010, Unbounce has established itself as the global leader in landing page and conversion intelligence software. Their mission is to empower marketers to build and optimize high-performing landing pages without the need for a web developer, unlocking the potential for better campaign outcomes and business growth.