#Japan #Tokyo #BeeneStyle #Beene TOKYO #EXO美容鍼

Beene TOKYO Shibuya Omotesando: A New Beauty Experience for Urban Dwellers

BeeneStyle, a prominent beauty acupuncture salon based in Akita, is making waves in Tokyo with the opening of its newest location, Beene TOKYO Shibuya Omotesando, set to officially open on August 1, 2026. This flagship salon follows the success of its initial Tokyo opening in April 2026 and reflects the brand’s commitment to quality and customer satisfaction through significant enhancements to its service space.

The Philosophy Behind Beene TOKYO

At the core of Beene TOKYO is the concept of “Human Update.” This innovative salon redefines acupuncture not merely as a treatment for ailments but as an essential wellness habit aimed at self-improvement. The tagline, “Shine, as your true self,” emphasizes the importance of personalized consultations to cater uniquely to every client’s needs and goals.

The salon’s approach includes strategies aimed at balancing the autonomic nervous system and enhancing vagal nerve function, supported by the latest research in the field. This allows BeeneStyle to provide tailored programs that combine treatments, dietary plans, and ongoing support — all aimed at fostering a holistic sense of well-being. Noteworthy services such as the proprietary “EXO美容鍼®” and “Hari-Slim®” have been developed to align with these principles of wellness and self-care.

A Retreat in the Heart of the City

Designed to provide a sanctuary for the busy urbanite, Beene TOKYO Shibuya Omotesando features a serene atmosphere characterized by minimalistic decor in white and oak tones. Although located in the vibrant heart of Shibuya and Omotesando, the salon’s carefully crafted space promotes a sense of tranquility, inviting visitors to take a deep breath and reconnect with themselves. The concept is centered around the idea of creating a place to return to one’s true self rather than just a venue for treatments.

Unique Treatment Offerings

1. EXO美容鍼®: This flagship service, developed in collaboration with HAAB Beauty Clinic, employs exosomes—tiny extracellular vesicles that play a key role in cellular communication—combined with acupuncture. This treatment aims at rejuvenating skin cells, potentially facilitating a process known as reverse aging, while enhancing skin turnover, and promoting collagen and elastin production. The synergy between acupuncture’s ability to stimulate circulation and muscle relaxation offers clients remarkable beauty benefits.

2. Hari-Slim®: This program shifts the focus from restrictive diets to addressing one’s intrinsic needs through acupuncture, aiming to regulate appetite and metabolism. Over 300 clients have benefited from this approach, reporting a collective weight loss exceeding 3,000 kg — averaging 9.7 kg per participant over three months. This program emphasizes sustainability, helping clients to achieve long-term lifestyle changes without succumbing to extreme deprivation.

Future Expansion Plans

With the Shibuya Omotesando location serving as the flagship for its expansion, BeeneStyle is poised to accelerate the opening of additional stores across Japan. Moreover, initiatives such as the online group program “Home Hari-Slim” will broaden customer engagement beyond the physical locations.

Words from the CEO

Yuta Sasaki, the representative director of BeeneStyle, expressed his gratitude for the support received since launching the first Tokyo branch. He emphasized the shift to a larger location was necessary to meet growing customer demand while maintaining the quality of personalized care that defines BeeneStyle. The choice of Shibuya and Omotesando was intentional, recognizing these areas as centers of beauty and culture in Japan, where innovative ideas emerge and disperse nationwide.

In Sasaki's vision, Beene TOKYO Shibuya Omotesando represents a proud step toward establishing acupuncture as a contemporary lifestyle choice, enabling practitioners to work with pride and clients to experience their version of personal brilliance.

Beene TOKYO Shibuya Omotesando Overview

• - Location: 203 New Heights Aoyama, 1-1-10 Shibuya, Tokyo
• - Access: 6-minute walk from Shibuya Station; 8-minute walk from Omotesando Station
• - Grand Opening: August 1, 2026
• - Store Hours: Weekdays 10:00 AM - 7:00 PM; Weekends and Holidays 9:00 AM - 6:00 PM
• - Main Services: EXO美容鍼® / Hari-Slim®
• - Reservations: Available via official LINE account and Hot Pepper Beauty

About BeeneStyle

Founded in Akita, BeeneStyle specializes in operating beauty acupuncture clinics, with additional locations including HALicht Yokote, Beene Akita, and Beene TOKYO Shibuya Omotesando. The company is dedicated to enhancing the beauty and wellness landscape in Japan through innovative acupuncture practices.