#Japan #Tokyo #ArtSticker #PRESS BUTTER SAND #Apple Caramel

A Unique Collaboration Unveiled

A delectable symbiosis of art and gastronomy is set to unfold with the upcoming release of the "Apple Caramel Butter Sandwich" by PRESS BUTTER SAND. Scheduled for nationwide distribution starting March 1, 2026, this new flavor marks the third installment of a unique collaboration between BAKE, the parent company, and ArtSticker, an art communication platform operated by The Chain Museum. This partnership aims to engage all five senses of its consumers, elevating the snacking experience to not just taste but to visual and emotional realms as well.

Starting February 24, 2026, select fans will have the opportunity for early access through a special POP UP event at the flagship store "and ST TOKYO" in Harajuku, one of Tokyo's trend-setting districts. This pop-up will be more than just a sales point; it will be an immersive experience where art and sweets intertwine, targeted to appeal to a younger, trend-savvy audience.

Taste Meets Artistic Visualization

The "Apple Caramel Butter Sandwich" showcases a creative packaging designed by emerging artist Momoko Nakamura, renowned for her striking illustration style. Nakamura captures the essence of the new flavor by depicting a captivating girl with caramel-colored hair, staring directly at the onlooker. This imagery resonates with the flavor profile of the sandwich, where the harmonious blend of ingredients like crisp apple notes, bitter caramel, and custard butter cream elevate the tasting experience.

This sandwich features a buttery cookie crafted with caramel chips for a delightful crunch, perfectly contrasting the delicate taste of the apple-infused caramel and the subtly sweet custard butter cream. Each bite promises an explosion of flavor that lingers, inviting consumers to savor the combination of taste and artistry.

Momoko Nakamura's creativity not only beautifies the packaging but also serves as a representation of the experience of relishing the flavors within. The details extend to playful designs on the sides of the packaging, reflecting the cookie's texture and the rich taste of dark caramel, adding layers of intrigue to the consumer's whole experience.

The Event: A Closer Look

Through the "SWEETS MEETS ART" project, PRESS BUTTER SAND seeks to broaden the appeal of their offerings by incorporating art into the world of confectionery. During the pop-up event, visitors will have access to not just the new flavor but also previous editions, including the "Vanilla Coconut" and "Pistachio Cherry" butter sandwiches. Moreover, this initiative encourages attendees to interact directly with the art by providing opportunities for original can badge-making experiences.

This three-day event allows visitors to select their preferred packaging designs from previous flavors, create a personalized can badge, and receive a complimentary butter sandwich aligning with the design chosen. Each workshop session is limited to four participants, ensuring a tailored and intimate experience for those involved.

Venue and Event Details

• - Location: and ST TOKYO, Shibuya, Tokyo (1-14-30 Jingumae, WITH HARAJUKU 1F).
• - Event Duration: February 24 to March 22, 2026.
• - Operating Hours: Weekdays from 11 AM to 9 PM; Weekends and holidays from 10 AM to 9 PM. Note that the opening day has adjusted hours until 6 PM.

Fans and art enthusiasts are encouraged to arrive early and participate in this one-of-a-kind experience that blends art with culinary innovation, promising to enchant both the palate and the eye.

About PRESS BUTTER SAND

As a premium brand known for their innovative approach to traditional sweets, PRESS BUTTER SAND aims to enrich the consumer experience not only through flavor but also through thought-provoking collaborations that challenge conventional norms. Their efforts emphasize broader engagement with food and art, creating memorable moments that resonate with diverse audiences.

For those unable to attend, the "Apple Caramel Butter Sandwich" will also be available for purchase through various online platforms, ensuring accessibility. Don't miss the chance to indulge in a delightful fusion of taste and art, where each bite tells a story.

For more details on the event and the product, please visit PRESS BUTTER SAND online or check the latest updates on Instagram.