New Halloween Themed Game 'FIND THE HALLOWEEN SHIBUYA' Launches on Roblox

Discover Shibuya's Charm this Halloween

In an innovative move set to transform digital engagement, transcosmos inc. and Future Design Shibuya General Incorporated Association launched a new game titled "FIND THE HALLOWEEN SHIBUYA" on Roblox. This immersive experience is designed not just for enjoyment, but to highlight the importance of community manners in the vibrant city of Shibuya. This initiative stems from their ongoing efforts under the Shibuya Good Manner Project, which aims to foster a safer city environment.

Transition to Digital Gaming

This initiative marks a significant shift from prior efforts where urban challenges were addressed through the digital landscape of Fortnite. By migrating to Roblox, a platform with a broader international appeal, transcosmos and Future Design Shibuya intend to reach younger audiences as well as visitors from around the globe. The new game encourages players to engage in quests that spotlight Shibuya's rich culture and the tenets of good behavior, all framed within a fun and interactive Halloween theme.

Interactive Experiences and Learning

"FIND THE HALLOWEEN SHIBUYA" offers an exciting mix of entertainment and education, where players can embark on quests to learn about Shibuya while participating in Halloween festivities. Gamers will complete tasks focused on community-oriented behaviors, such as maintaining cleanliness in the city while having fun with Halloween costumes. This approach not only entertains but also enriches players with important social values through interactive gaming.

Collaborations and Future Expansion

A key feature of the game is its collaborative nature. Transcosmos and Future Design Shibuya are expanding their partnerships, beginning with newly formed ties with JELEE, an artist recognized for contributions to the Tamagotchi franchise and other popular culture references. This collaboration is aimed at generating interest and driving replayability, making the experience even more engaging.

Additionally, the game will also work alongside Rob Festival Halloween 2025, a major event organized by Roblabo that last year attracted over 19,000 participants within just 48 hours. This collaboration promises to enhance user engagement through joint marketing strategies, benefiting both platforms and increasing interaction between the players and the Shibuya community.

Game Overview

Game Title: FIND THE HALLOWEEN SHIBUYA
URL: Play Now on Roblox
Genre: Hidden Object Adventure
Platform: Roblox
Release Date: October 17, 2025
Supported Devices: Smartphones, tablets (iOS/Android), and PCs (Windows/macOS)
Cost: Free

Voices from the Community

The collaboration has garnered enthusiasm from various stakeholders. Ken Hasebe, the Mayor of Shibuya Ward, expresses the importance of creating a safe atmosphere for both residents and tourists during Halloween, emphasizing the role of digital initiatives in enlightening the public on good manners.

Ari Staiman, the head of Roblox Japan, has also shared his excitement about the unique Halloween experience this partnership is set to create. He emphasizes Roblox not just as a gaming platform but also as a space for creativity and connection.

In parallel, Shinko Osada from Future Design Shibuya highlighted the initiative's vision of merging virtual play with real-world learning, emphasizing the accessibility of Shibuya's culture around the globe through this gaming platform.

Looking Ahead

Transcosmos and Future Design Shibuya are committed to enriching urban experiences that blend fun with societal solutions. By leveraging global platforms like Roblox and Fortnite, their future initiatives aim to address social challenges while providing fulfilling entertainment avenues. Those curious to participate in this digital venture can expect an unforgettable Halloween experience that balances enjoyment with social responsibility. With future plans for expanded collaborations and innovative campaigns, it is clear they are dedicated to bringing not just Shibuya’s culture, but also a new approach to community engagement to players everywhere.