Consumer Insights on Protein Brands: Trends and Preferences Revealed
In a recent survey conducted by Fancrew Inc., a leading market research firm based in Tokyo, insights have emerged about consumer behaviors regarding protein brands. The survey involved 973 participants, including 253 men and 720 women, all of whom are members of the 'Fancrew' platform. This investigation is aimed at understanding the market dynamics of protein products and the current landscape of consumer preferences.
One of the most notable results from the survey indicated that 49% of respondents have experienced switching protein brands. When asked about their reasons for changing, the leading response was dissatisfaction with taste, with 40% citing this issue. Additionally, 32% indicated a curiosity to try different brands, while 23% expressed concern over clumping in their protein shakes. This highlights a significant opportunity for brands to innovate their flavors and textures to retain customers.
The survey also examined monthly spending on protein products. A substantial 34% of respondents reported spending between 2,000 to 4,000 yen, making this the most common spending range. Understanding consumer spending habits can help brands tailor their product offerings and marketing strategies to meet the financial expectations of their target audience.
Another pivotal finding of the survey was that a staggering 93% of participants have never utilized subscription services for protein products. Among various reasons for this, 54% expressed unwillingness to commit to regular payments and the obligation for ongoing purchases. Furthermore, 46% noted that their consumption pace is irregular, making them reluctant to buy in bulk due to the potential of excess product and waste.
In total, the survey comprised 30 questions exploring not only brand loyalty and financial commitment but also awareness of product names and important nutritional components that consumers prioritize when selecting protein supplements.
Method: Online survey
Participants: General consumers and members of Fancrew
Sample Size: 973 respondents (253 males, 720 females)
Survey Dates: March 11, 2026 - March 29, 2026
Focus: Consumer perceptions of protein brands
Number of Questions: 30
It should be noted that while results sum to close to 100% across categories, rounding may affect precise totals. For those interested in detailed findings, Fancrew welcomes inquiries regarding the full survey results.
Fancrew Inc. leverages unique patent technologies to analyze customer and employee feedback, supporting improvements in various areas such as store operations, product development, sales activities, and employee engagement across numerous industries. The company operates the experiential information site 'Fancrew' and offers marketing research support through internet surveys.
For media inquiries regarding this study, please contact the PR department at Fancrew Inc. via email at [email protected].
Survey Findings
One of the most notable results from the survey indicated that 49% of respondents have experienced switching protein brands. When asked about their reasons for changing, the leading response was dissatisfaction with taste, with 40% citing this issue. Additionally, 32% indicated a curiosity to try different brands, while 23% expressed concern over clumping in their protein shakes. This highlights a significant opportunity for brands to innovate their flavors and textures to retain customers.
The survey also examined monthly spending on protein products. A substantial 34% of respondents reported spending between 2,000 to 4,000 yen, making this the most common spending range. Understanding consumer spending habits can help brands tailor their product offerings and marketing strategies to meet the financial expectations of their target audience.
Another pivotal finding of the survey was that a staggering 93% of participants have never utilized subscription services for protein products. Among various reasons for this, 54% expressed unwillingness to commit to regular payments and the obligation for ongoing purchases. Furthermore, 46% noted that their consumption pace is irregular, making them reluctant to buy in bulk due to the potential of excess product and waste.
In total, the survey comprised 30 questions exploring not only brand loyalty and financial commitment but also awareness of product names and important nutritional components that consumers prioritize when selecting protein supplements.
Survey Overview
Method: Online survey
Participants: General consumers and members of Fancrew
Sample Size: 973 respondents (253 males, 720 females)
Survey Dates: March 11, 2026 - March 29, 2026
Focus: Consumer perceptions of protein brands
Number of Questions: 30
It should be noted that while results sum to close to 100% across categories, rounding may affect precise totals. For those interested in detailed findings, Fancrew welcomes inquiries regarding the full survey results.
About Fancrew
Fancrew Inc. leverages unique patent technologies to analyze customer and employee feedback, supporting improvements in various areas such as store operations, product development, sales activities, and employee engagement across numerous industries. The company operates the experiential information site 'Fancrew' and offers marketing research support through internet surveys.
Company Information
- - Name: Fancrew Inc.
- - CEO: Taketo Yamaguchi
- - Capital: 100 million yen
- - Founded: August 26, 2004
- - Location: 1-10-5 Iwamotocho, Chiyoda-ku, Tokyo, TMM Building 4F
- - Website: fancrew.co.jp
For media inquiries regarding this study, please contact the PR department at Fancrew Inc. via email at [email protected].
Topics Consumer Products & Retail）
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