#Canada #Montreal #Mountain Biking #Rocky Mountain #Canadian Entrepreneurs

A Fresh Beginning for Rocky Mountain

Rocky Mountain has long been a name synonymous with the passion of mountain biking, representing a rich history that reflects the spirit of adventure and the trails of British Columbia. This iconic brand is now ushering in a new era as a group of four passionate Canadian investors takes the helm, signaling both continuity and a vibrant future.

Transitioning Leadership

This change in leadership comes with a great sense of responsibility as the new owners are deeply committed to honoring the legacy that has seen Rocky Mountain thrive for over 40 years. Among these new leaders is Chaos Sports Inc., a collective that not only shares a passion for cycling but also boasts a wealth of experience in the outdoor sports industry. Each member brings unique expertise and a profound understanding of today's cycling community.

The new leadership team includes notable figures such as Jonathan Bourgeois, co-founder of Raccoon Skis, known for his innovative approach and dedication to outdoor culture. Next is Christian Thibert, President of Thibert Inc., whose extensive experience in distribution ensures a focus on innovation and customer service excellence. Completing the group is Patrick St-Denis, whose background at recognized brands like Oakley and The North Face provides valuable insights into brand strategy and consumer engagement. Rounding out the team is Jean-François Grenache, a marketing specialist renowned for revitalizing brands in diverse market settings.

Commitment to the Community

Rocky Mountain's vision remains rooted in the vibrant cycling culture of British Columbia, the birthplace of the brand. The company plans to continue its research and development efforts in North Vancouver, ensuring that its legacy of quality and innovation remains steadfast. A clear message has been echoed by the new owners: “We are stepping in with humility, energy, and determination. Our goal is to honor what made Rocky strong while opening a new chapter of growth.”

This commitment extends to the loyal community of riders, weekend warriors, and adventurous spirits who have shaped Rocky Mountain's history. The new ownership team recognizes the importance of inclusivity and engagement, positioning itself as a steward of the brand’s soul and values.

Looking Ahead

The upcoming 2025-2026 period is poised to be a time of strategic relaunch for Rocky Mountain. The new leadership is dedicated to making it a global leader in mountain biking, while steadfastly upholding the brand’s commitment to quality, service, and support. All warranties offered in recent years will be honored, and customers can expect continuity in business operations, customer service, and after-sales support.

The promise of fresh energy combined with respect for the past will likely resonate well with both existing fans and potential new riders, as the company prepares to introduce exciting new products and initiatives aimed at enhancing the mountain biking experience.

About Rocky Mountain

Established in 1981, Rocky Mountain Bicycles has maintained its core ethos of delivering exceptional riding experiences to cyclists around the world. With roots deeply entrenched in the breathtaking landscapes of North Vancouver, the brand has become a staple among mountain biking enthusiasts. Their philosophy centers on creating bikes designed for those who truly ‘Love the Ride’.

As this new chapter unfolds, the cycling community watches eagerly to see how Rocky Mountain will embrace change while remaining true to the values that have defined its history. This transitional phase is not just about new ownership but about reinvigorating the spirit of mountain biking for generations to come.