Revolutionizing Sushi Dining with 'Degiロー'
Japanese sushi lovers are in for a treat as Sushiro introduces its large digital touch display known as 'Degiロー', significantly enhancing the sushi dining experience. By the end of February 2026, over 150 locations across Japan will feature this groundbreaking technology, revolutionizing the way customers interact with sushi.
Born from the ambition to deliver quality sushi, Sushiro traces its roots back to a small sushi eatery in Osaka called 'Tai Sushi'. For over 40 years, Sushiro has prioritized sushi quality, flavors, and customer experiences, emphasizing their commitment through their slogan, "Straightforward Sushi!". The introduction of 'Degiロー' takes this commitment even further by blending traditional sushi enjoyment with modern technology.
One notable new introduction is the branch at Saga Prefecture's 'Saga Nabeshima Store', marking its first debut in the region. The digital display encourages a unique sushi experience without the conventional conveyor belt, allowing diners to choose their sushi easily and interactively. Customers have reported a heightened experience and greater satisfaction with the incorporation of digital elements, leading to the award of the Good Design Award for 2024, thanking the design's thoughtful approach to enhancing dining.
Streaming sushi visuals on a large touch display, 'Degiロー' allows customers to swipe through a varied selection of sushi. The interface makes ordering fun and interactive, as multiple diners can operate the screen simultaneously—and take part in games tied to their orders, thus creating a collective dining environment.
The enormous touch display not only facilitates the ordering but also enriches the experience through educational trivia about the sushi served and challenges, like a game where diners can collect rewards while ordering. This combination of high-tech fun with the classic sushi experience encapsulates Sushiro's vision for future dining.
Areas across Tokyo, Chiba, Ibaraki, Osaka, Shiga, and Ehime are also set to adopt 'Degiロー', showcasing Sushiro's ambition to make this digital sushi experience available to as many customers as possible. Notable stores include Sushiro Fuchu Kururu Store, and Sushiro Funabashi Takanekido Store, with planned launches throughout various dates in February 2026.
The overarching concept encapsulated in 'Degiロー' is “a glimpse into another world of Sushiro.” Customers can switch to various modes, such as 'Dakkosushi mode', accommodating individual preferences. Moreover, new features like 'Sushi Navigation' help patrons discover new and previously unknown delicious options, creating a contemporary twist on the traditional sushi experience and enhancing customer satisfaction.
As Sushiro continuously seeks to innovate and enhance the dining ambiance with state-of-the-art digital solutions, they remain committed to delivering the freshest and most enjoyable sushi experience possible. Regular visitors and newcomers alike are encouraged to indulge in this 'step ahead sushi' model, promising an interactive adventure that captures the heart of sushi culture.
For those eager to experience this thrilling advancement in sushi dining, be sure to visit your nearest Sushiro location and enjoy the extraordinary dining experience that 'Degiロー' offers. Your sushi experience will never be the same again!