Loud Spectrum: The Exciting New Brand Revolutionizing Terpene Innovation

Loud Spectrum: A Bold New Era for Terpenes

In a groundbreaking move, Medical Terpenes has rebranded to Loud Spectrum, ushering in a new era for terpene innovation and flavor science. This strategic shift, announced on November 17, 2025, showcases the company's ambition to diversify its product offerings and reach a wider consumer base beyond just the cannabis industry.

Co-Founder and President Robin Christiansen expressed, "We started out as a company that served the cannabis market almost exclusively. But flavor transcends categories – from food to beverages to home goods. Our rebrand effectively captures who we've become as a company – bold, innovative, and unafraid to push boundaries. There are so many fascinating uses for terpenes beyond the B2B/cannabis world, and we're ready to lead that evolution."

Founded in 2016, Loud Spectrum has gained recognition as a pioneer in flavor science, making significant strides in the formulation and extraction of terpenes. With the unveiling of four signature flavor profiles – Classic, Dank, Alive, and Sweet – the company aims to offer complex, proprietary flavors crafted from over 100 distinct ingredients. Each profile reflects Loud Spectrum's commitment to quality and innovation, ensuring that consumers receive an exceptional sensory experience.

Loud Spectrum made history by being the first company to develop a strain-specific terpene profile and extracting terpenes directly from the cannabis flower, further solidifying its status as a leader in the industry. Notably, the company prides itself on its rigorous standards, ensuring that no chemicals, pesticides, solvents, or contaminants are present in its products.

As Loud Spectrum prepares to launch its new consumer product line in Q4, it aims to expand the applications of terpenes in various sectors, thus increasing its footprint in the market. The rebranding signifies a bold transition from primarily serving the cannabis sector to embracing a broader perspective on flavor, targeting food and beverage industries as well as home goods.

The drive to incorporate terpenes into a wider array of products highlights the versatility of these naturally occurring compounds. Their unique aromatic qualities can enhance products in ways that resonate with consumers, creating captivating experiences across multiple uses.

Loud Spectrum's commitment to innovation is further underscored by its strict quality control measures and dedication to non-GMO and GMP-certified practices. This focus on excellence ensures that every product meets the highest standards, which consumers can trust.

As the company actively engages with its audience, Loud Spectrum invites followers to learn about its products and developments via their Instagram account (@loud_spectrum) and through their official website (www.loudspectrum.com). By embracing the essence of flavor in their rebranding efforts, Loud Spectrum not only defines its current identity but also sets a precedent for future exploration in the realm of terpenes.

In conclusion, Loud Spectrum's rebranding reflects a visionary step into uncharted territories for terpenes. By expanding the applications of these compounds beyond cannabis, Loud Spectrum is poised to redefine how consumers perceive flavor, paving the way for exciting developments in the marketplace. It’s an exhilarating time for the company, and as they embark on this journey, industry watchers and consumers alike will be keen to see how terpenes evolve in new and diverse products.