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KAYALI Unveils Yum Vanilla Cupcake | 108

KAYALI has just announced the latest addition to its popular Yum collection, unveiling the Yum Vanilla Cupcake | 108, a delectable new gourmand fragrance designed to evoke feelings of nostalgia and joy. The brainchild of beauty mogul Mona Kattan, this latest scent serves as a fragrant tribute to life’s sweetest moments, particularly the cherished memories we associate with birthday celebrations.

The Inspiration Behind Yum Vanilla Cupcake | 108

Mona Kattan draws inspiration from her earliest scent memory—vanilla. For her, this familiar aroma represents personal comfort and deep nostalgia. She articulates her vision by saying, "Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever." This thoughtful approach is what distinguishes KAYALI in the fragrance world, as each creation is infused with personal anecdotes and feelings.

Yum Vanilla Cupcake | 108 will be available globally from October 30, 2026, marking another exciting chapter for KAYALI's Yum collection, which previously included Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81.

Scent Composition

The fragrance features a delightful combination of:

• - Top Notes: Lemon Sugar, Rainbow Sprinkles, Pink Pepper
• - Middle Notes: White Caramel, Coconut Flakes, Sweet Milk, Buttercream
• - Dry Notes: Vanilla Frosting, White Amber, KAYALI Signature Accord

These rich layers come together to create the essence of a cozy bakery, where the smell of warm cakes fills the air, inviting everyone to indulge in joyful celebrations. Clement Gavarry, the Principal Perfumer at dsm-firmenich, emphasizes the idea that this perfume encapsulates not just the scent of a cupcake, but the entire emotional experience associated with it.

The Packaging

The new scent arrives in a beautifully designed soft matte cream bottle resembling a cupcake’s indulgence. KAYALI’s signature diamond-shaped bottle and ornate jeweled cap draw inspiration from traditional Middle Eastern oud bottles, amplifying the brand's luxurious aesthetics. The number 108 signifies the numerous modifications the fragrance underwent to achieve its final scent, a testament to KAYALI's commitment to perfection in fragrance creation.

Limited-Edition Presentation

In time for the festive season, a limited-edition sprinkle bottle of Yum Vanilla Cupcake | 108 will be released, adorned with playful sprinkle embellishments to celebrate its joyful essence.

KAYALI's Commitment to Craftsmanship

Founded by Mona Kattan in 2018, KAYALI translates to 'my imagination' in Arabic. It is a brand rooted in her Middle Eastern heritage, offering a modern approach to fragrance and emphasizing the art of layering scents to create a unique mood. KAYALI collaborates with top-notch perfumers and uses high-quality ingredients, ensuring that every fragrance tells a memorable story.

With over seven million social media followers, Mona Kattan has cultivated a vibrant community of fragrance enthusiasts, promoting both individual expression and the shared experience of scent.

Available Retailers

Yum Vanilla Cupcake | 108 Eau de Parfum will be available online at KAYALI.com, Sephora, and other selected retailers across 30 countries on its launch date. The fragrance comes in various sizes: 50 ml priced at $105, 100 ml at $150, and a 10 ml Deluxe Miniature at $32.

This exciting new fragrance is not only a celebration of flavor but also an invitation to relive the thrill of childhood milestones and gatherings, reminding us of the sweetness in every gathering.