Activate Expands Itself in Scandinavia with New Location in Denmark

Activate's Scandinavian Expansion

Activate Games, a revolutionary player-centric entertainment enterprise, has expanded its footprint in Europe by inaugurating its first site in Denmark, located in the vibrant city of Copenhagen. This new venue marks the fourth location within the Nordic region, emphasizing Activate's commitment to enriching community experiences via live-action gaming.

Founded in Winnipeg, Canada, Activate aims to blend physical activity with immersive gaming interactions that foster teamwork, skill, and strategic thinking. The co-founder and CEO, Adam Schmidt, expressed excitement about this pioneering Danish venture, stating that it will enhance the company’s reach to a broader audience across Scandinavia. With the purpose of strengthening the Activate community in Europe, the Copenhagen site is poised to attract local players eager for interactive challenges. Schmidt remarked, "We can’t wait for players in Copenhagen to experience Activate."

The Copenhagen location is situated inside the bustling Field’s Shopping Center and features nine distinct gaming spaces, each designed to provide over 800 interactive challenges. The space promises a fully immersive gaming environment where skill, reflexes, and intellect will be put to the test.

Håvard Olstad, the CEO of Activate Games Scandinavia, echoed the enthusiasm surrounding the new opening. He shared that the previous opening weekends in the Nordic countries were sold out, highlighting the community's positive reception. The establishment of this location follows successful partnerships in Finland, Norway, and Sweden, showcasing the region as a rapidly growing market for Activate.

Activate Games innovatively utilizes wearable technology that tracks players’ progress in real time. This feature allows guests to level up, unlock achievements, and earn rewards, creating a competitive yet enjoyable atmosphere. As a pioneer in the entertainment scene, Activate has more than 75 locations globally and aims to further expand by opening an additional 30 locations in 2026 alone. Future plans include further growth in Scandinavia, with Stockholm in Sweden and Bergen in Norway on the horizon.

To book a visit or learn more about the experiences offered, interested parties can visit playactivate.dk or follow Activate Games' social media platforms on Instagram and TikTok at @activategames. With a commitment to redefining entertainment, Activate promises an engaging environment for everyone, where players can challenge themselves against the room or compete with friends.

In conclusion, Activate stands as a testament to the evolving world of entertainment, where interactive fun meets healthy competition. The opening in Copenhagen not only solidifies the presence of Activate in Scandinavia but also introduces thrilling experiences that encourage bonds through play. Welcome to the future of immersive entertainment – welcome to Activate!