Katie Strout's Promotion as CMO at Highspring Marks a New Growth Era

Katie Strout Named Chief Marketing Officer at Highspring

Highspring, a prominent global professional services firm, has announced the exciting promotion of Katie Strout to the role of Chief Marketing Officer (CMO). This strategic decision marks a pivotal moment in the company’s growth trajectory, as it seeks to refine its marketing operations and further enhance its market presence.

Katie Strout's elevation to CMO comes about a year after she joined the company, where she played a crucial role in rebranding and transforming Highspring's marketing strategies. Her leadership has successfully streamlined the firm’s go-to-market positioning, aligning its brand and marketing efforts with the long-term objectives of the business. Strout is recognized for her innovative mindset and proven track record in modernizing high-impact marketing strategies.

In her new role, Strout will manage enterprise-wide marketing strategies across all divisions of Highspring, including its talent solutions segment, Vaco by Highspring. Her focus will center on enhancing engagement with the market, scaling demand generation efforts, and embedding marketing as a core element of the company's strategic initiatives.

Steve Kass, COO at Highspring, lauded Strout's unique blend of vision and practical execution, noting her significant contributions in transforming the marketing department into a proactive force that directly collaborates with various business units to deliver measurable results.

With nearly two decades of marketing leadership under her belt, Strout has cultivated high-performing teams across diverse sectors ranging from technology to gaming. Before her tenure at Highspring, she served as Vice President of Performance Marketing for a Fortune 500 global services company, where her efforts led to substantial improvements in both brand recognition and demand generation metrics.

Since her arrival at Highspring, Strout has worked diligently to align marketing outcomes with business priorities, setting the foundation for sustained growth. Her progressive approach is rooted in agility and innovation, aiming to integrate strategy, talent, and technology to better serve clients.

“I am proud of our team’s ability to fuel a growth engine that delivers value across our full range of services and solutions,” stated Strout. “We are developing a marketing strategy that reflects the scale and opportunities of our organization, and I am honored to spearhead our next growth phase.”

Highspring boasts a clientele of over 10,000 professionals in more than 50 countries, aiding businesses in adapting to the evolving landscape with a client-centric model focused on performance and agility. Their commitment to excellence has gained them repeated recognition from respected entities such as Forbes, Inc. 5000, and Staffing Industry Analysts.

About Highspring

Highspring stands as a preeminent global professional services organization, offering integrated solutions in Consulting, Managed Services, and Talent Solutions, with Vaco by Highspring specializing in tailored talent services. Their expertise spans various areas, including Accounting, Finance, Business Transformation, and Risk Management, supporting organizations in navigating challenges and embracing opportunities in a swiftly changing environment. Interested parties can explore more about Highspring at highspring.com.