Michael Schanker Joins OneTrust as Chief Marketing Officer to Drive Growth and Innovation

OneTrust Welcomes Michael Schanker as Chief Marketing Officer

OneTrust, known for its innovative platform that enables organizations to use data and AI with responsibility, has announced the appointment of Michael Schanker as its new Chief Marketing Officer (CMO). With extensive experience in the field of enterprise software and a successful track record in marketing leadership, Schanker's new role is expected to boost OneTrust's visibility and growth potential in an exciting era for AI and data management.

A Visionary Choice for OneTrust

As Schanker transitions to OneTrust, he brings along nearly 25 years of professional expertise in global growth, brand enhancement, and digital marketing. Reporting directly to OneTrust's CEO Kabir Barday, Schanker is tasked with driving product marketing, demand generation, and overseeing the brand's communication strategy. The idea is to leverage his experience to accelerate the awareness of OneTrust's innovative solutions amidst ongoing expansion internationally.

Schanker's previous roles have seen him make significant contributions at high-growth companies. Most notably, he served as the executive vice president of strategy at Coupa Software, where he played a vital role in scaling the company's revenue from $300 million to an impressive $1 billion within five years. His experience empowers him to bring guidance and strategy that elevate marketing efficiency and effectiveness at OneTrust.

Leveraging Experience to Cultivate Trust

Barday expresses confidence in Schanker's leadership, asserting that Michael's passion for scaling software companies aligns perfectly with OneTrust’s objective to define trust in today's era characterized by rapid advancements in AI. Schanker himself emphasized the importance of this mission, stating, "OneTrust faces a generational opportunity to define trust in the era of AI," and that focusing on responsible data use is crucial in founding a positive future.

Before joining OneTrust, Schanker held various significant roles in companies like Remix, OpenGov, Lithium, and ServiceSource, where his marketing efforts contributed to significant revenue growth and imprints in their respective markets. At OpenGov, he successfully doubled the company's revenue, firmly establishing it as a top player in the govtech industry. These achievements solidify Schanker's reputation as a transformational leader capable of steering companies towards success.

Committed to Innovation and Responsible Data Use

OneTrust is experiencing various growth phases, serving over half of the Fortune 500 while also being recognized on the Forbes Cloud 100 list for six consecutive years as a testament to its pioneering role in the landscape of data and AI. The company simplifies data collection with a consumer consent model, integrating risk management across privacy, third-party, and AI challenges effectively. Schanker's leadership is expected to guide these initiatives further and boost collaboration between data and risk teams to enhance innovation in responsible data practices.

As OneTrust frames its story through Schanker’s lens, there is an optimistic outlook for advancing the company's mission of enabling responsible data practices. With industry recognition from multiple prestigious award bodies, including Fast Company and Cyber Defense Magazine, the landscape is ripe for OneTrust to expand its presence and reinforce its leading position in delivering value to its customers.