Mizuno Sports Foundation Supports eSports Development in Japan for 2026

The Japan eSports Union (JESU), led by President Hideki Hayakawa, is excited to announce that it has been granted funding for the 2026 activities by the Mizuno Sports Foundation. This support marks the fourth consecutive year of assistance from the Foundation, which has been promoting various sports organizations since its establishment in 1970.

Last year's aid enabled the successful execution of significant events such as the “2025 National Prefectural eSports Championship in Shiga,” where Chiba Prefecture claimed its first victory. Additionally, the funding facilitated crucial workshops focusing on integrity and anti-doping specifically designed for eSports professionals.

On July 17, a funding presentation ceremony took place, where Vice-President Nanjo of the Mizuno Sports Foundation handed over the grants to Vice-President Ochi of JESU. During the ceremony, Vice-President Ochi presented a report summarizing last year's tournaments and workshops funded by the grants. He also discussed the planned activities for this year, including ongoing developments in international eSports and unique characteristics of eSports as a lifelong sport.

JESU serves as the central governing body for eSports in Japan. Through the support of various sponsors, it is committed to improving the status and environment for eSports players. The organization aims to uplift Japan's competitive abilities through the promotion of eSports, while contributing to public health and the overall development of society and the economy.

About the Mizuno Sports Foundation

The Mizuno Sports Foundation focuses on promoting sports across Japan and has a long-standing history of supporting diverse sporting initiatives. Their commitment plays a crucial role in shaping the environment for competitive sports and increasing participation levels nationwide. For more information, visit Mizuno Sports Foundation.

Overview of the Japan eSports Union (JESU)

Founded to promote and develop eSports in Japan, JESU aims to enhance the competitive skills of the nation, particularly among youth, and foster a sportsmanlike spirit. Their initiatives include increasing awareness of eSports, expanding opportunities for professional players, certifying competitive titles, and sending players to international tournaments.

Since August 2025, JESU has transitioned from the “Japan eSports Union” to its current name, reflecting its commitment to evolving with the landscape of eSports.

Official Sponsors of JESU

- Mouse Computer Inc.
- Kowa Co., Ltd.
- TOPPAN Inc.
- Megurizumu
- ZeroBankX Japan Inc.

Official Suppliers

- Men's Biore
- Mizuno Corporation

Activity Grants

- Kouzuki Foundation
- Mizuno Sports Foundation

Collaborators

- Computer Entertainment Supplier's Association (CESA)
- Japan Online Game Association (JOGA)

Supporters

- Japan Amusement Industry Association (JAIA)
- Digital Media Association (AMD)

Through these partnerships and initiatives, JESU is dedicated to fostering a robust eSports industry in Japan, ensuring the visibility and success of its players and events.