#Japan #Takaoka #AEON Mall #Tsukiji Shokudo #Gen-chan

Exciting News for Seafood Lovers in Toyama!

The popular fish eatery, Tsukiji Shokudo Gen-chan, will officially open its first location in Toyama at the Aeon Mall Takaoka on July 11, 2026. Bringing the tastes of Tokyo’s renowned Toyosu Market to the Hokuriku region, the restaurant promises to deliver fresh and flavorful seafood dishes perfect for families and solo diners alike.

As the first Tsukiji Shokudo Gen-chan branch in Toyama, this new endeavor aims to introduce local residents to a delightful dining experience that emphasizes quality ingredients and an inviting atmosphere. The eatery plans to cater to both families seeking a fun day out and professionals looking for a satisfying lunch, making it a great addition to this bustling shopping complex.

The Vision Behind the New Location

Aeon Mall Takaoka is recognized as one of the leading shopping destinations in Toyama, offering a wide range of activities from fashion and film to gourmet dining. Recognizing the high foot traffic and family-oriented environment, the decision to establish a Tsukiji Shokudo Gen-chan here was straightforward. The goal is to ensure that shoppers can easily drop in for a quality meal, whether it’s a quick lunch break or a relaxing dinner after a long day.

At Tsukiji Shokudo Gen-chan, the mission revolves around freshness and approachability. By bringing the vibrancy of the fish market atmosphere to their new Toyama location, the restaurant seeks to recreate the excitement and energy of Tsukiji culture, where diners can enjoy delicious dishes without pretension.

Key Features of Tsukiji Shokudo Gen-chan

1. Freshness First: All ingredients will be sourced directly from Toyosu Market and other local suppliers, ensuring diners receive only the best seafood.
2. Simple and Delicious Menu: The menu focuses on high-quality dishes where the natural flavors of the ingredients shine through, offering a selection of set meals and donburi (rice bowls).
3. A Nod to Tsukiji Culture: The restaurant will embody the lively atmosphere of the fish market, creating a casual yet energetic dining environment.
4. Wide Appeal: With a diverse menu and reasonable prices, the restaurant will cater to various customer groups, from families to business diners.
5. Signature Dishes: Guests can look forward to specialties like the famous Tai Goma Don (Sea Bream Rice Bowl) priced at 1,290 yen (tax inclusive 1,419 yen) and Ebiten Don (Shrimp Tempura Rice Bowl) at 1,090 yen (tax inclusive 1,199 yen). The restaurant will offer a broad lineup of seafood rice bowls sourced from Toyosu to satisfy any craving.

Store Details

• - Location: 1F, Aeon Mall Takaoka, 383 Shimofusumae, Takaoka, Toyama
• - Opening Hours: 11:00 AM – 10:00 PM (Last order at 9:30 PM)
• - Closed On: As per the closure schedule of Aeon Mall Takaoka
• - Parking: Shared parking available at Aeon Mall Takaoka (total of 4,400 spaces)
• - Access: Approximately a 9-minute walk from Shin-Takaoka Station (JR Jōhana Line and Hokuriku Shinkansen) or a short 4-minute bus ride from Takaoka Station to the “Aeon Mall” stop.

For more details, visit Tsukiji Shokudo Gen-chan and be ready to enjoy the freshest seafood dishes soon!

Company Overview

Cypress Co., Ltd.

• - Headquarters: 40F Ark Hills Sengokuyama Mori Tower, 1-9-10 Roppongi, Minato City, Tokyo 106-0032, Japan
• - Established: April 1994
• - Capital: 450 million yen (as of August 2025)
• - Business Activities: Restaurant operations, food court management, catering services, and more.

For inquiries, contact Cypress Co. at [email protected].