#Japan #Tokyo #Meiji Chocolate #Melody of Meiji #Sachiko Kobayashi

Celebrating 99 Years of Meiji Chocolate

In a grand celebration of its 99-year legacy, Meiji has launched the “Melody of Meiji” project, inviting twelve legendary artists to reinterpret the beloved song, "Meiji Chocolate Theme." Kicking off this melodious journey is the renowned singer, Sachiko Kobayashi, popularly referred to as 'the Last Boss.' On August 13, 2026, in line with launching a special commemorative video on a designated website, Kobayashi dazzles audiences in a stunning golden and chocolate-hued costume, symbolizing the iconic packaging of Meiji Milk Chocolate.

The initiative began in September 2025, gradually showcasing one video each month, featuring artists spanning generations. Among them, the project includes notable names like Akina Nakamori, Hiroshi Itsuki, and singer-songwriter Maki Ohguro. Each artist has brought their unique flair and interpretation to the Meiji chocolate anthem, creating a rich tapestry that connects different eras of music and culture.

As the grand finale, Sachiko Kobayashi’s performance promises to be spectacular, marked by her extraordinary vocal prowess and theatrical charisma. Fans are invited to witness her render this classic piece against the backdrop of an opulent studio.

In celebration of the reveal, a special interview with Kobayashi has also been arranged. In this, she shares her thoughts on being the final performer in the series, her commitment to the luxurious costume, summer memories, and her journey of continual self-evolution in the industry. She reflects on her nostalgia for Meiji Milk Chocolate, a treat from her childhood that remains dear to her.

To commemorate this significant milestone, a mini ad will be featured in the Yomiuri Shimbun on the same day, highlighting the historical evolution of Meiji Milk Chocolate packaging. This advertisement pays homage to the initial small ads the company ran in newspapers at its inception, capturing how the brand has evolved while maintaining a firm commitment to quality and nostalgia.

This initiative sets the stage for the centenary celebration planned for September 2026, as 'Melody of Meiji' resonates through the hearts of generations. With a song that has become synonymous with fond childhood memories, Meiji Milk Chocolate remains a source of joy and comfort across ages.

Sachiko Kobayashi is not just an artist; she is a cultural icon, having made her debut at a young age and receiving numerous accolades for her contributions to Japanese music. As she steps into the spotlight as the last performer for this anniversary, she brings with her a legacy of deep emotional connection to the music and the chocolate that generations have cherished.

The “Melody of Meiji” project is not just about celebrating a product but honoring memories associated with it. It reflects on how Meiji Milk Chocolate has been a companion through life's victories and celebrations for nearly a century, reinforcing the message of kindness and sweetness embedded in its essence.

As we look towards the future, let’s continue to cherish the memories, joy, and love that come with every bite of Meiji Milk Chocolate. May the musical legacy continue to inspire and sweeten our world for years to come!

For more information, visit the Melody of Meiji special site or watch the performance featuring Sachiko Kobayashi on YouTube here.