Pro Shop Secures $24 Million Series B Funding to Enhance Media, Entertainment, and Commerce Ventures

Pro Shop Secures $24 Million in Series B Funding

Pro Shop, a groundbreaking media platform that intertwines golf with mainstream culture, recently announced the completion of a $24 million Series B financing round, spearheaded by Arthur M. Blank Sports and Entertainment (AMBSE). This funding not only includes contributions from returning investors like PGA Tour and Powerhouse Capital, but it also welcomes new affiliates such as Causeway Media Partners and Ares Sports, Media and Entertainment funds. The raised capital is set to propel its endeavors in digital media, original content, and commerce.

With this financial boost, Pro Shop aims to enhance its investment in digital media and original programming. They plan to develop new talent-led franchises, premium live events, and innovative competition formats, focusing on content designed for social-first audiences. This funding will also contribute to the expansion of their owned-and-operated media brands, commerce operations, and strategic partnerships across golf, media, and technology sectors.

A Vision for the Future of Golf

Chad Mumm, Co-Founder and President of Pro Shop, reflected on the company's foundation, stating, "When we launched Pro Shop, our belief was that golf was on the brink of a new era, an era where fans could discover and engage with the sport across various platforms, formats, and communities." He emphasized that the past two years have solidified this belief, leading them to craft a platform tailored to the modern golf enthusiast, providing diverse access to the sport.

Pro Shop has emerged rapidly over the past two years, evolving into a multifaceted media, entertainment, and commerce enterprise that spans premium film and television, digital programming led by creators, live competitions, and consumer-focused brands. This trajectory reflects golf's cultural momentum, particularly among younger, digital-savvy audiences engaging with the game via streaming services, social platforms, and lifestyle brands. Presently, Pro Shop boasts a reach of over 35 million unique users, achieving a year-over-year revenue doubling.

Transforming Golf Through Innovation

The enthusiasm for golf as a prominent sport in America is evident, with Troy Rice, CEO of PGA TOUR Superstore, noting how the heightened interest correlates with a diverse range of engagement experiences. From in-home simulators to social platforms that incorporate music during play, these modern alternatives nurture a new generation of golfers. Rice’s position on Pro Shop’s board, following AMBSE's leading investment in the Series B round, highlights their commitment to connecting with golfers through innovative programming.

Chris Wandell, Senior Vice President of Media Licensing for the PGA Tour, commended Pro Shop's ability to captivate fans through engaging storytelling and novel formats. He expressed excitement about the company's future developments, citing Pro Shop's role in producing significant projects such as Netflix's Full Swing and co-producing the highly anticipated Happy Gilmore 2.

Pioneering Original Content in Golf

Pro Shop Studios, the company’s entertainment division, has made strides in introducing golf to broader audiences through prominent productions. Recently, they expanded their portfolio with live competition events, including the PGA Tour’s Creator Classic and the revival of The Skins Game, which made a comeback as part of Prime Video's sporting lineup last November after a 17-year pause.

The company has also broadened its reach by acquiring GolfWRX in 2025, a reliable source for golf equipment insight and community engagement. Along with that, Sugarloaf Social Club represents Pro Shop’s venture into the lifestyle sector rooted in independent golf culture, while Paige Co. embodies their long-term media and consumer strategy in collaboration with renowned golf creator Paige Spiranac.

This Series B funding marks a significant milestone following Pro Shop's earlier Series A raise of $20 million in 2024, which attracted substantial backing from key players in golf, entertainment, and finance. The vision set out by Pro Shop is clear: to continue redefining the landscape of golf by making it more accessible and engaging for all.

About Pro Shop

Founded in 2023 by veteran media executives, Pro Shop serves as a nexus for golf and mainstream culture. The company operates through diverse platforms, producing critically acclaimed content and engaging a wide array of audiences in the golf community. As they move forward, Pro Shop remains committed to exploring innovative avenues to elevate the game of golf in the public eye.