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EICMA 2026: The Largest Motorcycle Event Yet

The 83rd edition of EICMA, the International Motorcycle Exhibition, was launched in Milan with the motto "Always the First Time, A New Discovery Each Year." Set to take place from November 3 to 8, the event promises to be unprecedented in size and scope, making it the most significant and exciting gathering in its history.

Historic Venue and Records Broken

EICMA 2026 will occupy all ten exhibition halls at the Fiera Milano Rho, accommodating over 300,000 square meters. A staggering 754 exhibitors and 2,120 brands from 52 countries will showcase their latest innovations. This year's figures demonstrate EICMA's stature as a global leader in the motorcycle industry, with 74% of participating brands being international, reflecting a blend of returning and first-time exhibitors.

An Unmatched Experience

Attendees can expect a thrilling lineup of programs, including exhibitions and competitions that promise an immersive experience. One of the main attractions is "Speed Legends," featuring a unique showcase of MotoGP's rich history, where over 30 historical racing motorcycles will be on display alongside five competing motorcycles from the 2026 MotoGP season. This spectacular exhibition, developed in collaboration with EICMA.SHIFT UP and MotoGP, will also include interactive experiences and a gaming arena.

Additionally, the legendary Rally Dakar is making a comeback, thanks to renewed partnerships with ASO, featuring both historic and modern rally bikes. EICMA will also host MotoLive on a 60,000-square-meter outdoor area, bringing thrilling competitions and entertainment to the forefront. Notable events here include twin-cylinder motorcycle races, Freestyle Motocross, and trials featuring the special guest, Toni Bou. There's even a charity race involving motorcycle icons like Troy Bayliss, Marco Melandri, and Stefan Everts, showcasing the playful spirit of the motorcycle community.

Opportunities for Everyone

For those eager to try their hand at riding, EICMA 2026 will offer free test rides at Y.U.M. – Your Urban Mobility, featuring over 40 different vehicles. Areas dedicated to EICMA Adventouring and Start-ups, supported by the Italian Trade Agency (ITA), will highlight proposals for adventure tourism and innovative mobility solutions for the future.

The exhibition's president, Pietro Meda, emphasizes the show's mission, stating, "Every edition brings new experiences while keeping the thrill of a first visit." EICMA's CEO, Paolo Magri, reaffirmed the strong international focus, reflecting on how the event continues to attract investments and new companies, solidifying its role as a vital platform for the motorcycle industry's growth.

Easy Access

A comprehensive mobility plan, created in partnership with ATM, Trenord, and the Municipality of Milan, aims to facilitate public access. With additional provisions for approximately 15,000 parking spaces, EICMA encourages both local and international visitors to attend.

Mark Your Calendars

EICMA 2026 will unfold from November 3 to 8, with the first two days reserved exclusively for press and industry professionals. General public access will be granted from November 5 to 8, and tickets can be purchased at www.eicma.it. Whether you are a motorcycle enthusiast, a potential new rider, or just curious about this thriving industry, EICMA 2026 is an unmissable opportunity to dive into the world of motorcycling.