#USA #London #HH Global #Nuevo #Creative Ecosystem

HH Global's Nuevo: A New Era in Creative Marketing

In a significant move for the marketing industry, HH Global has unveiled a new leadership team for its newly launched creative ecosystem, Nuevo. With four senior appointments, the organization is set to redefine how brands innovate and implement their creative strategies across various markets and audiences.

Leading the Charge in Creative Innovation

The appointments are aimed at bolstering Nuevo’s capabilities in delivering comprehensive creative solutions tailored to meet the demands of modern brand marketing. Trak Ellis-Hill joins as the executive creative director, bringing his wealth of experience from Momentum Worldwide. He is expected to lead the charge in advancing Conscious Creativity™, enabling the global team of 700 professionals to establish higher standards in brand marketing.

Alongside him, Dr. Karen Correia da Silva has been appointed as the head of creative intelligence. With a focus on consumer insights, she aims to guide brands in translating localized cultural data into strategic directions for global brand activation. Her expertise in semiotics and behavioral science positions her uniquely to enrich Nuevo's offerings.

Richard Buchanan, previously of AKQA, assumes the role of head of creative technologies. His experience in strategic thinking and tech integration will empower clients to leverage innovative solutions, allowing brands to create seamlessly connected consumer experiences. This blend of creativity and technology marks a pivotal advancement in how brands engage with their audiences in today's digital landscape.

Betty Fadier, formerly a business director at VML, rounds out the leadership team as the head of creative business. She will oversee the development and management of campaigns, ensuring the execution meets the highest industry standards. Fadier's leadership is pivotal in aligning creative vision with business objectives.

A Vision for a New Kind of Agency

Clyde McKendrick, the president of Nuevo, emphasized the need for an integrated approach to brand marketing. According to him, senior marketers require support beyond traditional agency offerings. Nuevo is designed to provide a genuinely global creative ecosystem, combining deep insights with strategic excellence to offer clients innovative solutions that respond to their immediate and future needs.

“The core ethos that unites each of us within the global creative ecosystem is a passion to build brands that simply mean more to people,” McKendrick stated. This sentiment perfectly encapsulates the mission driving Nuevo forward.

Innovations and Future Impacts

As Nuevo begins its journey, both internal stakeholders and clients alike can expect an array of innovative marketing strategies that align with today’s dynamic market landscape. The leadership team’s collective vision is rooted in creating meaningful connections between brands and consumers, encouraging brands to resonate more deeply in diverse cultures.

With its headquarters in London, the team is poised for a globally impacting strategy that sets a new benchmark in the industry. The combination of advanced technologies and creative insights will bridge the gap between brands and their audiences.

About HH Global

HH Global is recognized as a leader in responsible marketing activation services. With a track record spanning three decades and 4,500 experts globally, HH Global leverages creativity and strategic insights to connect brands with consumers effectively across all marketing channels. Their commitment to innovative growth supports brands in realizing impactful marketing strategies.

As HH Global embarks on this exciting venture with Nuevo, the marketing landscape is poised for transformation, emphasizing creativity, technological advancement, and the forging of deeper relationships with consumers across the globe.