#USA #Northern Wholesale #Sun Capital #RV market #Lino Lakes

Partnership for Innovation

In a strategic move, Northern Wholesale Supply, LLC (NWS) has initiated a partnership with an affiliate of Sun Capital Partners, Inc., aiming to redefine its approach within the RV, marine, and powersports aftermarket segments. This collaboration positions NWS to not only maintain its industry leadership but also to expand its product offerings and innovate greatly.

A Legacy of Trust and Quality

Founded in 1984, Northern Wholesale Supply has earned a strong reputation over the past four decades in providing top-notch RV, marine, and powersports parts. The company, headquartered in Lino Lakes, Minnesota, boasts a catalog with more than 30,000 products, including popular proprietary brands like Extreme Max®, Boat Lift Boss®, and Ultra Legs®. The recent acquisition comes as NWS transitions to a new phase of operational excellence and market expansion, with Sun Capital’s backing ensuring that the essence of NWS remains intact while it evolves.

Strategic Goals Under New Leadership

This collaboration emphasizes several key objectives which are crucial for driving innovation and growth in these competitive markets:

Operational Excellence

One of the foremost goals is to enhance efficiencies with partnering vendors. By developing and curating vendor’s eCommerce capabilities, the partnership aims to streamline operations and maximize productivity.

Expansion of Proprietary Lines

The alliance also seeks to innovate product offerings through the development of proprietary brands, aiming to create cutting-edge solutions tailored to meet the dynamic demands of the RV, marine, and powersports markets.

Market Reach Expansion

In an effort to bolster its footprint across North America, the partnership will focus on expanding the reach of NWS, enabling it to serve vendor partners and customers more effectively.

Commitment to Workforce and Community

A significant aspect of this acquisition is the preservation of over 200 jobs, reinforcing NWS's commitment not only to its workforce but also to the surrounding community. By combining strong operational stabilization with a vision for future advancements, the new partnership signifies a dedication to providing outstanding service to customers and partners alike.

A Vision for Future Success

Matthew Garff, Managing Director at Sun Capital Partners, reflected on the partnership, stating that NWS’s leadership in its sectors showcases its dedication and innovative spirit. The goal is clear: to unlock new opportunities for growth and expand the business’s influence in the marketplace continually.

As the company transitions into this new phase of cooperation, it is simultaneously focused on upholding the quality and service that have become synonymous with the NWS brand. The synergy created by this partnership is expected to serve as a catalyst for remarkable advancements.

Conclusion

The union between Northern Wholesale Supply and Sun Capital is more than just a merger of resources; it’s a commitment to continuing a legacy of excellence while adapting to the changing market landscape. As they move forward, customers and partners can expect a fresh wave of innovation and an unwavering commitment to outstanding service, setting a new standard in the RV, marine, and powersports aftermarket industry.