#Japan #Tokyo #automotive insurance #Sasuke Financial Lab #コのほけん！

Sasuke Financial Lab Launches PoC for Automotive Insurance Comparison Tool

Introduction
Sasuke Financial Lab, headquartered in Chiyoda, Tokyo, has announced the development of a groundbreaking automotive insurance comparison tool which will commence its Proof of Concept (PoC) on April 1, 2026. This innovative tool aims to streamline the insurance comparison process, ensuring compliance with regulatory changes and protecting customer interests.

Background
In recent years, the automotive insurance sector has faced significant scrutiny due to issues such as fraudulent claims by major used car dealers and price manipulation practices by large insurance firms. In response, the Japanese Financial Services Agency has demanded substantial systemic reforms within the industry, with revisions to the Insurance Business Act anticipated in June 2026, marking the first major changes in nearly a decade. Key amendments necessitate:
- Strengthened rules against inappropriate inducement to specific insurers based on customer preferences.
- Comprehensive documentation of decision-making processes, ensuring transparency in the comparison and recommendation stages.
- Creation of oversight structures for multi-business agents to prevent undue influence from their primary operations.

To address these demands proactively, Sasuke Financial Lab is collaborating with Nissan Financial Services to integrate practical insights from their field operations into the development of the PoC. However, it is essential to note that the final solution provision is not guaranteed at this stage.

Key Features
Sasuke will leverage its proprietary solutions, ‘コのほけん！ホワイトレーベル’ and ‘コのほけん！PRO’, to deliver a tool equipped with several critical functionalities, with an emphasis on the following areas:

1. Digital Compliance and Customer Intention Capture:
A tablet-based approach will allow customers to express their lifestyle preferences, enabling the system to automatically identify products that align with their needs. This functionality ensures an unbiased and objective presentation of insurance options, fulfilling the requirements for appropriate comparative recommendations mandated by upcoming regulations.

2. Traceability and Accountability Framework:
Every step from intention capture through product selection and critical information disclosure will be digitally recorded. This system will visualize when, by whom, and how explanations were provided, thus minimizing the risk of human errors and fraud.

3. Highlighting Policy Differences with Transparency:
The tool will visually distinguish the varied features and services of complex auto insurance policies. By doing so, it promotes customer self-selection, aiding them in making informed choices and standardizing the quality of the recruitment process.

4. Timeline Visualization of the Recruitment Process:
Customers will have real-time access to the timeline of the insurance contract process, preventing omissions in explanation and enhancing customer reassurance. This feature strongly supports compliance at the recruitment sites.

About コのほけん！

コのほけん！ is a digital insurance agency that completes the entire insurance selection process online. It empowers users to compare, evaluate, and apply for insurance in a seamless, user-friendly manner. By employing intuitive graphics and infographics, it simplifies the complexities associated with insurance products. Moreover, it provides rich user reviews and expert comments, enabling customers to evaluate insurance anytime and anywhere with internet access. As of April 2026, コのほけん！ boasts a variety of over 80 insurance providers.

About Sasuke Financial Lab

Sasuke Financial Lab Inc. is driven by its mission to make insurance accessible and understandable. By offering platforms like コのほけん！, alongside various system and marketing support for the insurance industry, it aims to clarify the digital insurance space, enhancing user engagement and comprehension. For additional inquiries, visit:

• - Official Website: https://sasukefinlab.com/
• - コのほけん！: https://konohoken.com/
• - お値打ち保険: https://www.navinavi-hoken.com/
• - 保険比較ライフィ: https://lify.jp/
• - 法人保険比較ライフィ: https://kigyo-zaimu.jp/

Through innovative digital tools and a customer-centric approach, Sasuke Financial Lab is paving the way for a more secure and transparent insurance marketplace.