#United States #mental health #Milford #Athletic Brewing #Southern Smoke Foundation

Celebrating Mental Health Awareness through Craft Beer

In a collaborative effort that combines culinary artistry with social responsibility, Athletic Brewing Company has unveiled a new creation: Aftershift. This limited-edition non-alcoholic brew is designed to shine a light on the vital importance of mental health awareness, particularly in the hospitality industry. Teaming up with five esteemed chefs—Chris Cosentino, Chris Shepherd, David Chang, Ashley Christensen, and Sarah Grueneberg—Athletic Brewing aims to address a critical issue while offering a refreshing drink option.

The Inspiration Behind Aftershift

Aftershift is more than just a beverage; it is a manifestation of the struggles and triumphs faced by professionals in the food service sector. The chefs involved have spent years working in fast-paced kitchen environments, feeling the pressures of long hours and high expectations. Their collective wisdom has been poured into this brew, which is characterized by notes of lime leaf and yuzu, creating a golden-hued drink that is both refreshing and uplifting.

Co-Founder and COO of Athletic Brewing, John Walker expressed excitement for this initiative. “We are thrilled to partner with such legendary chefs to craft Aftershift,” he said. “This unique brew not only showcases culinary excellence but also supports an essential cause.”

A Commitment to Mental Health

In alignment with Mental Health Awareness Month, the collaboration ensures that $50,000 from Aftershift's sales is directed to the Southern Smoke Foundation. Founded by Chef Chris Shepherd, this nonprofit organization is dedicated to providing mental health resources to food industry workers nationwide—an essential service given the adversity many face.

“We are immensely grateful to Athletic Brewing for this partnership,” Shepherd noted. “Every can sold means more resources for those in need within the hospitality community.”

The Taste Experience

Aftershift caters to those who seek enjoyment without the effects of alcohol. With an ABV of less than 0.5%, each 12-ounce can is a guilt-free delight, holding only 55 calories. Chefs stress that this beverage not only delivers on taste but also serves as a beacon of support for service industry workers. Cosentino highlighted the social aspect of enjoying drinks with peers, something he particularly missed after abstaining from alcohol six years ago. “Creating Aftershift has allowed me to reconnect with that aspect of my life while contributing positively to our community,” he shared.

Availability and Impact

Beginning May 1, 2025, Aftershift will be exclusively available at Athletic Brewing's website while supplies last. The initiative is part of a broader trend where consumers are seeking healthier, non-alcoholic options. With growing statistics showing nearly half of Americans striving to reduce their alcohol intake, Athletic Brewing stands at the forefront of a rapidly expanding market, driving significant growth in the non-alcoholic category.

Furthermore, the brewing process is noteworthy. Athletic Brewing has innovative methods that allow them to create high-quality, flavorful non-alcoholic beers, showcasing their commitment to excellence in brewing from inception to production.

As the restaurant and bar industry continues to grapple with the repercussions of the pandemic, initiatives like Aftershift reinforce community support and mental health awareness. In this way, a simple can of beer becomes a powerful symbol of connection, resilience, and hope.

Final Thoughts

Athletic Brewing and the talented chefs involved with Aftershift are setting a precedent for future collaborations, intertwining the culinary world with meaningful social impact. As they raise a toast to mental health, they invite everyone to join in this movement—one sip at a time.