Crasco Celebrates Its 62nd Anniversary with Owner Seminar and Appreciation Festival 2025

On December 7, 2025, Crasco Holdings, led by CEO Takanori Okamura, held a monumental event to commemorate its 62nd anniversary, featuring an "Owner Seminar and Appreciation Festival 2025." This gathering presented new asset formation solutions to prepare for significant economic changes such as inflation, inheritance tax issues, and soaring construction costs.

A total of 452 attendees, including property owners and their families, participated in this expansive event dedicated to sharing the future of rental management. The venue was filled to capacity, reflecting the high interest in the topics covered.

1. Market Changes and Crasco’s Achievements in 2025

The real estate market faces a multitude of challenges, including rising prices, increased repair costs, and inheritance tax considerations, which have compounded the issues property owners experience. Despite these market adversities, Crasco demonstrated impressive results in 2025:

- Occupancy Rate: Maintained at a strong 94%, even amid the easing of emergency demand following the Noto Peninsula earthquake.
- Rent Increases: A total of 1,660 rent increases amounting to 71.65 million yen annually, significantly enhancing profitability through improvement proposals.
- Brokerage Transactions: Achieved a 110% increase year-over-year, holding the top position in the Hokuriku region for management and brokerage transactions.
- Point Utilization System: Over the year, 157 cases utilized 11.86 million yen in points, directly aiding owners in asset improvements.

These numbers not only signify short-term successes but also demonstrate a sustainable mechanism for continuously enhancing property value.

2. Seminar Content: Latest Strategies for Inflation, Inheritance, and Rising Construction Costs

Four expert speakers, including CEO Okamura, delivered insights on the latest strategies. Topics included:
1. Market Environment and Revenue Improvement: Shared data on occupancy rate trends, rent improvement achievements, regional demand patterns, and market changes.
2. AI and Digital Leasing Strategies: Leveraged technologies such as AI photo editing, virtual staging, and evening scene editing to enhance visual appeal and maximally leverage social media and video outreach, resulting in increased inquiries.
3. Value-Enhancing Solutions at Low Costs: Introduced cost-effective bathroom renovation strategies to elevate rental value without initial investment. Provided stable repair cost models through monthly support systems.
4. From Protecting Assets to Cultivating Them: New measures for inheritance and inflation protection, ensuring that property value remains intact during inheritance events and establishing robust cash flow structures for the inflation era, all aimed at long-term asset generation for owners.
(Specific brand names or product details will be released individually at a later date.)

3. Exhibition Booth: Showcasing Success Stories, Materials, and Unpublished Property Information

An exhibition area featured “learn by seeing” content during the event. Presented by VITRINMEDIA, the displays included:

- Achievements of a 94% occupancy rate
- Annual rent increases totaling 71.65 million yen
- Renovation before-and-after photos
- Real-life materials for vacancy solutions
- Unpublished information on revenue-generating properties
- Examples of the points system in action

During breaks, many owners gathered around the panels to ask questions, making this a highly engaging and practical learning platform.

4. Networking Event: Toast by the Owner Association Chairman

The networking session began with a toast from the owner association chairman, who expressed gratitude for Crasco's commitment and enthusiasm.

"I felt a strong sense of the dedication with which Crasco staff, led by the president, protects our assets. Accepting this passion, we, too, wish to move forward together into the future.” The room was filled with smiles during the networking time that followed.

5. High Satisfaction Rating of 98.9% from Participants

Feedback from an audience survey indicated overwhelming success, with 98.9% of respondents expressing that they found the event enjoyable and informative, highlighting both learning and networking aspects.

6. Comment from CEO Takanori Okamura

Crasco is dedicated to designing the future of property assets, focusing on protecting and nurturing owners’ investments.

"As we enter an era where assets cannot merely be owned to be safeguarded, Crasco’s mission is to protect, nurture, and connect property assets to the future. We will continue to support long-term asset formation passionately, guided by the new solutions presented today.”

For further information, visit the Crasco website.