Exploring Market Innovation: A Free Webinar on Revolutionizing Fashion with Subscription Rentals

Discovering Market Opportunities in Fashion Rentals

On July 2, 2026, Re-grit Partners will host a webinar featuring Tsugumi Amanuma, CEO of airCloset, who will share his journey of creating a subscription-based fashion rental service. This event promises to be a treasure trove of insights for business leaders and decision-makers, focusing on how to identify market opportunities and shape customer value in a previously untouched market.

Webinar Details

- Date and Time: Thursday, July 2, 2026, from 12:00 PM to 1:00 PM JST
- Format: Online
- Cost: Free (Registration required)
- Capacity: Unlimited
- Target Audience: Business leaders, project managers, and executives in business development
- Organizer: Re-grit Partners
- Application: [Register here]

The Vision of airCloset

In an era when "renting clothes" was virtually unheard of, airCloset boldly ventured into uncharted territory. The company has successfully forged a new option within the realm of fashion rentals through a subscription model, thus reshaping consumer habits. Amanuma's leadership in navigating this landscape serves as an inspiring case study for others looking to innovate in their sectors.

The webinar aims to unpack Amanuma’s strategic decisions that led to the conception and eventual public listing of airCloset. Participants will gain a comprehensive understanding of how the organization identified market opportunities, redefined customer value, and fostered growth in a business model that many thought unfeasible.

Key Topics

1. Identifying Market Opportunities: How did Amanuma select the fashion rental market, and what insights allowed him to recognize customer pain points?
2. Trust in Uncertainty: In a market lacking precedents, what beliefs drove their initial decisions? Participants can expect discussions around product-market fit and methods for hypothesis testing amidst skepticism.
3. Market Development: Discover the innovative strategies used to educate consumers in a time when fashion rentals were nearly invisible.

This webinar is particularly beneficial for individuals responsible for the conception and execution of new business initiatives. If you're a leader on the lookout for out-of-the-box growth opportunities or simply interested in the entrepreneurial perspective on market selection, decision-making, and organizational development, this event is tailored for you.

Speaker Profile

Tsugumi Amanuma

CEO and Founder of airCloset
After graduating from University College London, Amanuma began his career at ABeam Consulting as an IT and strategy consultant. He then transitioned to Rakuten in 2011, where he played a crucial role as a Global Manager specializing in UI/UX before establishing airCloset in 2014.

About Re-grit Partners

Re-grit Partners aims to catalyze social transformation by empowering business leaders. With a focus on business transformation, the firm explores various themes across strategy, operations, and technology to support substantial enterprise growth. Notably noted for their execution strength, the company dedicates itself to driving projects from strategic design through implementation.