Chuck E. Cheese and Asmodee Join Forces to Launch Unique Summer Spot It! Experience

A New Era of Fun: Chuck E. Cheese and Asmodee Present Spot It! This Summer



This summer, a groundbreaking collaboration is set to take place at more than 500 Chuck E. Cheese locations across the U.S. and Canada, merging the beloved family entertainment brand with the iconic card game, Spot It! Known globally as Dobble, this project aims to deliver a unique experience for families, filled with fun activities designed to stimulate the minds and bodies of children.

The partnership showcases a multi-platform approach that transforms the familiar fast-paced matching game into a vibrant and interactive in-store experience. Chuck E. Cheese and Asmodee are ready to engage families in physical and digital play, ensuring that every visit is memorable.

An Immersive Playtime Experience



Launching in June and running through September, the summer program will feature multiple special offerings, starting with Spot It! Speed Round Gameplay Segments. At over 3,000 screens within the CEC Media Network, families will compete to find matching symbols before time runs out. This segment promises to generate excitement and encourage a race against the clock, making it a family-favorite game in no time.

An Interactive Dance Floor activation is also set to bring Spot It! to life beyond the screen. Families will have the opportunity to physically engage with a vibrant, full-body dance experience that promises to get everyone moving.

Additionally, families can take their Spot It! adventure home with a printable Activity Sheet. Kids can complete challenges from the sheet and earn bonus e-tickets to redeem in-store – a perfect way to extend the fun beyond the Chuck E. Cheese locations.

Social Engagement and Competitions



The collaboration doesn't stop at the fun centers; it extends into the digital realm. Chuck E. Cheese has planned interactive Social Games that encourage families to connect and compete even when they're not in-store. Followers can stay updated on the fun by visiting Chuck E. Cheese’s social media pages.

As the summer comes to an end, families will partake in a National Sweepstakes offering exciting prizes from both Chuck E. Cheese and Asmodee. It’s an ideal way to wrap up a summer filled with laughter and engagement.

Experience Spot It! Firsthand



For families eager to try before they buy, the program will include Spot It! Product Sampling available at select Chuck E. Cheese locations in September. This gives those unfamiliar with the game a chance to learn, while also reminding existing fans why they love it.

This activation aims to promote family interaction rooted in play and connection. It reflects the essence of what Chuck E. Cheese stands for—a place where families can create lasting memories while enjoying engaging experiences. As the world’s largest family entertainment venue, Chuck E. Cheese strives to maintain its status as a trusted gathering place for joy and togetherness.

Championing Family Connections



As noted by Melissa McLeanas, Vice President of Global Licensing at Chuck E. Cheese, the goal of this partnership isn’t just entertainment; it’s about cultivating invaluable memories. The mutual emphasis on family engagement between Chuck E. Cheese and Asmodee solidifies this partnership as a significant triumph in the realms of family fun.

With this venture, both brands show commitment toward delivering playful moments that last a lifetime. The summer program is anticipated to draw in over 40 million guests. Chuck E. Cheese is known for its family-friendly atmosphere where joyous celebrations, like birthdays, frequently occur, exactly the right environment for a game like Spot It!

If you’re ready for a summer packed with fun, movement, and interaction, look no further than your nearest Chuck E. Cheese. Don’t miss out on this unprecedented experience—visit chuckecheese.com/SpotIt for all the details about this exciting summer program that encourages families to come together for fun and games.

About the Brands



  • - Chuck E. Cheese is renowned for creating everlasting memories through fun, food, and play. Operating over 500 Fun Centers, it celebrates countless birthdays annually and positions itself as the leader in family entertainment.
  • - Asmodee, a global leader in tabletop gaming, has been crafting immersive shared experiences for more than three decades. Its popular lineup includes games like CATAN® and Ticket to Ride®, making it a household name in family gaming.

This summer’s program is a unique opportunity for families to enjoy togetherness and play, proving that fun is best when shared.

Topics Entertainment & Media)

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