How TECRA Enhanced Investor Conversion Rate with Spider AF Against Ad Fraud

Enhancing Ad Quality and Brand Safety with Spider AF

In a significant development for the real estate crowdfunding sector, TECRA, a company running the crowdfunding service TECROWD, has successfully improved its investor registration conversion rate by approximately 1.8 times following the implementation of Spider AF, an ad fraud detection tool developed by Spider Labs. This achievement underscores the importance of ad quality and brand trust in today’s digital advertising landscape, particularly within financial services.

Background Challenges Faced by TECRA

In early 2025, TECRA encountered several challenges related to its advertising efforts. With an increased volume of ads, the company saw a surge in suspicious inquiries and unintended ad placements, which led to declining effectiveness of ad spend. Given the nature of financial services, where brand safety is paramount, these issues represented significant risks to TECRA’s reputation. The organization prioritized building a trustworthy brand, but the rise in ad fraud and unwanted leads posed severe obstacles.

The Decision to Implement Spider AF

In search of robust solutions, TECRA trialed Spider AF. The trial revealed several critical insights:

- Visualization of fraudulent clicks and conversions, allowing for a better understanding of ad effectiveness.
- Comprehensive grasp of the real landscape where ads were displayed, creating transparency in data.
- Evident cost-effectiveness, where the funds saved from reducing fraud exceeded the costs of using the tool.

The ability to automate detection and control in areas that traditionally relied on manual oversight became the deciding factor for TECRA’s decision to adopt Spider AF.

Results Post Implementation

After deploying Spider AF, TECRA observed a marked improvement in several areas:

- A significant drop in suspicious inquiries,
- Enhanced accuracy in ad placements,
- More informed decision-making in advertising operations based on accurate data.

These improvements culminated in a conversion rate from member registration to investor registration that increased by approximately 1.8 times. With ads reaching the intended users effectively, the overall quality of TECRA's marketing efforts has seen substantial enhancement.

TECRA’s Perspective on the Collaboration

A representative from TECRA stated, "Advertising holds value only when it reaches the right people. The implementation of Spider AF has enabled us to achieve a state in which ads successfully reach our intended audience. In the financial services sector, where trust is vital, we highly value our ability to maintain brand integrity while managing our advertising efforts."

Insights into Spider AF Ad Fraud Countermeasure

Spider AF is designed to detect and block ad fraud, which typically occurs at a rate of about 5.1%, sometimes soaring to 51% of ad expenditures. Its effectiveness is crucial in a landscape where identifying such fraud can be challenging. Spider AF has been recognized as the leading ad fraud prevention tool in Japan, with the highest number of accounts and companies utilizing its services. It is accessible, requiring simply the installation of a tag to automatically detect and block fraud.

The comprehensive approach offered by Spider AF is especially valuable for advertisers, agencies, and ad network operators, facilitating a worry-free environment in digital marketing engagements. For more information, visit Spider AF’s website.

About Spider Labs

Founded in April 2011, Spider Labs has established itself as a leader in marketing security solutions, specifically targeted at combating ad fraud and enhancing campaign effectiveness. Based in Minato-ku, Tokyo, the company is committed to helping businesses secure their marketing investments and continues to innovate in the realm of advertising technology. For more details, visit Spider Labs.