Duluth Trading Co. Unveils Exciting Underwear Trade-Up Event for 2025

Get Ready for Duluth Trading Co.'s 3rd Annual Underwear Trade-Up Event

Duluth Trading Co. is gearing up for a fun and practical event that aims to revolutionize your underwear drawer. Roll out the red carpet for the 3rd Annual Underwear Trade-Up Event, happening on April 12th and 13th, 2025! This year, it promises to be an even greater occasion as they introduce an exciting chance to win underwear for life!

As spring emerges, what better time to refresh your undergarment selection? It's time to bid farewell to those worn-out, holey pairs that have endured one too many laundry cycles. You can trade in your old, tired underwear for a brand new pair of Duluth Trading's renowned no-pinch, no-stink, no-sweat underwear—all for absolutely nothing! This was the mind behind Ricker Schlecht, Duluth Trading’s Senior Vice President of Product Development, who remarked, “Think of it as spring cleaning for your underwear drawer.”

An Invitation to Trade

On both event days, Duluth Trading will open the doors of all 65 retail locations across the United States, allowing customers to bring in their old underwear for an exchange. Simply trade one pair for one brand-new pair, while supplies last. No need to fret over the condition of your old favorites—whether they're saggy or frayed, they will be welcomed!

But the excitement doesn’t end there. For the first time, participants will have the opportunity to win a fantastic prize: Underwear for Life. Over the two-day event, the first 300 customers who swap out their old pairs at each store will receive a special peel-and-reveal prize card. This card can come with various rewards including fabulous in-store discounts, and a few lucky customers will even land the explosive grand prize of Underwear for Life.

What’s the Prize?

You may be wondering what the Underwear for Life entails. Two options are presented to the lucky winners—100 pairs of Duluth Trading underwear will be awarded or a $500 gift card to spend in-store. Imagine it: a lifetime supply of comfort, right in your closet! However, to ensure everyone gets a chance, only five such prizes will be given away nationwide.

Event Details

Mark your calendars for April 12th and 13th. Bring your old underwear to any participating Duluth Trading store and receive the upgrade you didn’t know you needed! Remember, this is in-store only; limit one pair per customer each day. Interested participants must be above 21 years of age to qualify for the Underwear for Life giveaway. With 300 free pairs given away each day, many chances exist to join in the fun.

You can check out all the contest specifics and find the nearest store at Duluth Trading's website.

About Duluth Trading Co.

Hailing from Mount Horeb, Wisconsin, Duluth Trading Co. is dedicated to bringing high-quality, innovative apparel to both men and women. With a philosophy rooted in being self-reliant, their products withstand life's daily challenges, adhering very much to their motto of 'workwear that works'. Their commitment to outstanding customer service is reflected in their