#Japan #Shinjuku #Pop-up Store #Yokohama Vanilla

Yokohama Vanilla to Open a Pop-Up Store at NEWoMan Shinjuku!

A delightful surprise for sweet lovers and gift seekers! Yokohama Vanilla Inc., the premier sweets brand renowned for its exquisite creations, has just announced the opening of its first-ever limited-time pop-up store at NEWoMan Shinjuku. This will be an exciting opportunity for shoppers and commuters alike to indulge in premium gift sweets right in the heart of Tokyo.

The pop-up store is set to operate from March 16 to March 31, 2026, conveniently located in the 2F Ekikan Event Space of NEWoMan Shinjuku, making it an ideal stop during your shopping trip or on your way home from work. Whether you're searching for a perfect gift or treating yourself, now is your chance to experience the cherished taste of Yokohama's new standard souvenirs.

Sale Details

• - Location: NEWoMan Shinjuku, 2F Ekikan Event Space
• - Sale Period: March 16 (Mon) to March 31 (Tue), 2026
• - Sales Method: Open for purchase
• - Products Available:

- Salt Vanilla Financier packaged in 3-piece mini gift boxes and 6-piece gift boxes
- Salt Vanilla Creamy Sable available in 8-piece mini gift boxes and 16-piece gift boxes
- Salt Vanilla Financier Pati-Toro Chocolat in 4-piece gift boxes

• - Pricing:

- Salt Vanilla Financier: 3-piece for ¥1,100, 6-piece for ¥2,160 (tax included)
- Salt Vanilla Creamy Sable: 8-piece for ¥1,550, 16-piece for ¥2,970 (tax included)
- Salt Vanilla Financier Pati-Toro Chocolat: 4-piece for ¥2,500 (tax included)

• - Store Hours:

- Mon-Sat: 8:00 AM - 8:30 PM
- Sun & Holidays: 8:00 AM - 8:00 PM
- March 16 (Mon): Store opens at 11:00 AM

Promotion: Special Sticker Gift

As part of the pop-up experience, customers purchasing two boxes of Salt Vanilla Financier (6-piece boxes) will receive a special edition Bani Maru sticker featuring Hina doll design. Stock is limited, so be sure to get yours while supplies last!

In addition to the pop-up store at NEWoMan Shinjuku, the Bani Maru sticker promotion will also take place in various locations, including Yokohama Takashimaya, PLUSTA Cubic Plaza Shin-Yokohama, and more.

Comments from Company Leaders

Yuto Takahashi, CEO of Yokohama Vanilla Inc.:
“We’re thrilled to host our first pop-up store at NEWoMan Shinjuku! With its fantastic location within Tokyo’s bustling Shinjuku station, we are eager to reach new customers who may not yet be familiar with Yokohama Vanilla.”

Mr. Yoshioka from NEWoMan Shinjuku's Marketing Group:
“We are delighted to welcome Yokohama Vanilla to our shopping space, right in the vibrant Shinjuku station area. We believe their unique vision and enticing aromas will surely draw attention from our customers!”

Highlighting the Products

The star of the pop-up is undoubtedly the Salt Vanilla Financier, celebrated for having the world’s largest number sold in just 12 hours—truly a certificate of excellence for this cherished treat. Made with domestic wheat flour, it features a crisp exterior and a moist inside, all carefully baked using advanced tunnel ovens that ensure maximum flavor retention.

Additionally, the Salt Vanilla Creamy Sable, with its unique contrast of textures, promises to melt in your mouth with its rich vanilla chocolate cream, culminating in a divine flavor experience. Don't miss out on the Salt Vanilla Financier Pati-Toro Chocolat, a luxurious winter treat that boasts the perfect balance of premium Italian chocolate and aromatic vanilla.

Yokohama Vanilla Inc. is committed to delivering a taste of Yokohama, putting forth high-quality sweets that highlight the region’s charm. Founded by Yuto Takahashi, who draws inspiration from his hometown, this brand aims to redefine the concept of gift sweets in Japan.

For more information about the products and this pop-up event, visit Yokohama Vanilla's official website.

Conclusion

Mark your calendars for March 16-31, 2026, and don’t miss out on visiting the pop-up store at NEWoMan Shinjuku to experience Yokohama Vanilla's remarkable offerings, crucially designed for gifting or enjoying yourself. We look forward to seeing you there!