#Canada #Guelph #Compusense #BehaviorLens #InsightsNow

Introduction

Compusense has taken a significant step forward in sensory and consumer research with the launch of BehaviorLens®, an advanced tool that enables researchers to capture implicit and emotional consumer responses alongside traditional measures. This innovative add-on capability debuted at the IFT FIRST event held from July 13 to 15, 2026, in Chicago.

The Essence of BehaviorLens®

With BehaviorLens®, researchers are empowered to move beyond traditional rating scales. The platform allows them to tap into the fast, instinctive reactions that consumers exhibit, known as System 1 responses. This is crucial because many of these reactions are not easily articulated by consumers. The tool features two essential methods: The Implicit Test and the Emotions Test, both designed to enhance understanding of consumer behavior.

InsightsNow's extensive analysis, which includes over 48,000 assessments, reveals that consumers typically take an average of 2.5 seconds to determine the relevance of a product claim. Disturbingly, implicit System 1 decisions can occur in less than two seconds. By capturing these immediate responses, BehaviorLens® provides a more comprehensive view of consumer attitudes than traditional assessments alone.

Importance of Implicit Responses

A notable practical example of BehaviorLens®'s effectiveness was illustrated in a packaging study. This research showed that behavioral measurement could identify a concept that might increase a product's competitive market share by up to 58%. Interestingly, this insight came to light even when traditional methods did not show significant differences in performance.

Jacqueline Dysart, the President of Compusense, emphasized the importance of diverse information sources in making sound product decisions. She stated, "Great product decisions are built on multiple sources of evidence. BehaviorLens adds a layer of insight by capturing instinctive consumer responses that complement traditional measures, giving researchers greater confidence in product and business decisions within the platform they already trust." This reverberates well in an era where consumer preferences are continuously evolving and where nuanced understanding has become essential for brand success.

A Partnership that Resonates

The collaboration with InsightsNow has allowed Compusense to harness and extend patented behavioral methods to researchers worldwide. Dave Lundahl, the CEO of InsightsNow, said, "Compusense's global reach and workflow depth make it the ideal platform to bring BehaviorLens to the sensory and consumer research community." This partnership is poised to redefine research methodologies presently used in market analysis, ultimately leading to more effective marketing strategies and product enhancements.

About Compusense

Established in 1986, Compusense has emerged as a pioneering global provider of sensory and consumer research software. The company is trusted by leading organizations in sectors such as food, beverage, personal care, and ingredients. Compusense offers a secure, web-based Software as a Service (SaaS) platform that facilitates panel management, data collection, and various analysis techniques across methods like consumer surveys, sensory labs, and more. Their mission remains consistent: to deliver faster insights, smarter decisions, and better products.

About InsightsNow

Founded in 2003, InsightsNow is an award-winning behavioral research and strategy firm based in the U.S. They partner with brands across various industries, specializing in marketing, branding, and product development strategies. InsightsNow employs tailored, collaborative approaches and proprietary behavioral frameworks to deliver actionable insights that can significantly elevate market success.

Conclusion

In conclusion, the introduction of BehaviorLens® by Compusense signifies a seismic shift in sensory and consumer research. By integrating implicit and emotional analysis into a researcher’s toolkit, companies can expect to gain deeper insights into consumer behavior, leading to better product offerings and enhanced market strategies. The future of consumer research is not just about what consumers say, but also about what they subconsciously feel and react to, paving the way for data-driven decisions that truly resonate with the target audience.