#Japan #marriage support #Awashimaura #Iju-Kon

Introduction to the Iju-Kon Initiative

The 'Iju-Kon' project, which promotes marriage alongside relocation to rural areas, has officially launched in Awashimaura village, Niigata. Executed by the Japan Marriage Support Association, this initiative aims to tackle issues like population decline in rural regions while supporting single individuals looking for partners and a new place to call home. The project is set to commence in July 2025, marking the first of its kind in the Niigata region.

What is Iju-Kon?

'Iju-Kon' stands for a matching support program that provides urban singles looking for a meaningful relationship the chance to meet future spouses while also receiving assistance in relocating to rural areas. This innovative approach not only connects individuals for marriage but also ensures comprehensive support for their new lifestyle post-wedding, addressing challenges like declining birth rates and increasing unmarried demographics. By establishing strong bonds between residents and newcomers, Iju-Kon seeks to create sustainable communities that strengthen local economies and cultures.

As of June 2025, more than 1,600 single individuals spanning 11 prefectures across Japan have participated in this program. Each applicant is carefully matched with municipalities that align with their relocation desires and marriage objectives, receiving tailored services that facilitate their integration into the new community.

Target Demographic and Program Principles

The program primarily targets single men and women aged between 20 and 50 who are considering moving to a rural area in conjunction with marriage. Participation in 'Iju-Kon' is free of charge, with no registration or usage fees required. However, eligibility criteria may vary by participating municipalities.

The Role of Awashimaura Village

Awashimaura village, located off the coast of Niigata and home to approximately 350 residents, has embraced this initiative wholeheartedly. The village is committed to promoting settlement and safeguarding the local workforce by welcoming 'Iju-Kon' participants. The local government is determined to create a unique model fostering new connections through marriage and relocation, thereby altering the demographic landscape of their community.

Awashimaura boasts natural beauty and cultural treasures, including the Horisaka Observatory, kayaking activities, and traditional local cuisine known as 'wappa-ni'. These features significantly contribute to its appeal as a relocation destination.

Connecting Singles Through Iju-Kon

The program aims to connect women interested in living in Awashimaura with local single men through virtual consultations. Future plans include on-site visits and community events to facilitate direct interaction, enhancing relationships and promoting the region as a viable living space for newlyweds.

Access to Awashimaura

Traveling to Awashimaura from Tokyo involves a straightforward journey: starting from Tokyo Station, take the Joetsu Shinkansen to Niigata, transition to the JR Uetsu Main Line to Murakami Station, followed by a brief bus or taxi ride, and lastly, a ferry ride to reach the picturesque island.

Contact and Further Information

For further inquiries regarding the 'Iju-Kon' initiative in Awashimaura, individuals can reach out to the local government office at:

• - Address: 1513-11 Hinomiyama, Awashimaura, Iwafune-gun, Niigata-ken, 958-0061
• - Phone: 0254-55-2111

Additionally, interested participants can access the official Japan Marriage Support Association which oversees the program:

• - Address: 3-8-8 Kita-Aoyama, Minato-ku, Tokyo, 107-0061
• - Phone: 03-6427-1244

Learn More

To stay updated on 'Iju-Kon' developments, visit these links: Awashimaura Official Site and Japan Marriage Support Association. There are also options to apply through their official website.

Through this innovative initiative, Awashimaura village is setting a precedent for merging marriage with the revitalization of rural communities, inspiring hope in both individuals seeking love and regions longing for growth.