#Japan #Tokyo #GiGO Entertainment #GiGO EDGE #GiGO SOLUTIONS

GiGO Entertainment Restructures to Adapt to Market Dynamics

In an initiative aimed at responding effectively to the rapidly changing market landscape, GENDA GiGO Entertainment, with its headquarters located in Minato, Tokyo, recently announced an organizational restructuring. This significant change will take effect on February 1, 2026, leading to the establishment of two focused subsidiaries: GiGO EDGE and GiGO SOLUTIONS.

Background of the Restructuring

Since launching the GiGO brand in 2022, the company has witnessed remarkable growth, expanding to approximately 400 stores across the nation, alongside nearly 1,000 mini-locations. This positions GiGO as one of the largest operators in the Japanese amusement industry. The restructuring aims to adapt swiftly to market changes while promoting broader recognition of the GiGO brand and driving the creation of new value.

GiGO EDGE is a rebranding of the 100% subsidiary FELLGAIN, consolidating Naightime Entertainment operations, which include darts, poker, billiards, and shisha cafes. On the other hand, GiGO SOLUTIONS will acquire all shares of GENDA Games to streamline the mini-location operations and equipment maintenance services.

GiGO EDGE: Pioneering Nighttime Entertainment

Under the concept of “EDGE” which signifies sharpness and forefront innovation, GiGO EDGE focuses on consolidating the group's nighttime entertainment offerings. The subsidiary is dedicated to creating an engaging and competitive social atmosphere through games and entertainment. It aims to foster a vibrant evening entertainment market in Japan through competitive socializing, ensuring a healthy and appealing nighttime experience for consumers.

GiGO SOLUTIONS: Streamlining Solutions for Mini-Locations

GiGO SOLUTIONS emphasizes the keyword “SOLUTIONS,” providing a framework for expanding the existing network of mini-locations while optimizing equipment maintenance operations. This subsidiary combines approximately 1,000 mini-locations under its umbrella along with various maintenance functions to address operational challenges efficiently. By refining logistics and maintenance avenues, GiGO SOLUTIONS aims to enhance the overall performance and sustainability of GiGO’s operational facilities.

Corporate Overview: GiGO EDGE

• - CEO: Sohei Sugihara
• - Capital: 50,000,000 JPY
• - Location: 1-9-1 Higashi Shinbashi, Tokyo Shiodome Building 17F, Minato, Tokyo
• - Business Focus: Planning, development, and operation of nighttime entertainment ventures
• - Website: edge.gigo.co.jp

Profile of Sohei Sugihara
Sugihara entered Sega Enterprises, which is now part of GENDA GiGO Entertainment, in 1998. After serving in various positions including store manager and area manager, he became an executive officer in 2021, progressing to roles that facilitated the company's dynamism and customer engagement-driven approach.

Corporate Overview: GiGO SOLUTIONS

• - CEO: Gen Akaguchi
• - Capital: 10,000,000 JPY
• - Location: 1-9-1 Higashi Shinbashi, Tokyo Shiodome Building 17F, Minato, Tokyo
• - Business Focus: Mini-location operations and maintenance logistics for amusement equipment
• - Website: solutions.gigo.co.jp

Profile of Gen Akaguchi
With roots reaching back to 1992 at Sega Enterprises, Akaguchi has worked his way up through numerous pivotal positions in the company. He has successfully managed vast retail operations and contributed to strategic oversight and operational efficiency, culminating in his appointment as the representative director of GENDA Games.

The Essence of GiGO

The term GiGO stands for “Get into the Gaming Oasis,” a phrase encapsulating the brand's vision. GiGO strives to fulfill people’s desires in tangible spaces, providing a haven for gaming enthusiasts in any era. This essence articulated in the brand’s name reflects a commitment to evolve continuously in response to the shifting needs of customers while remaining a focal point for enjoyment and entertainment.