Kadoraba's Outdoor Advertising Campaign in Major Japanese Cities
Kadoraba, a leading all-in-one trading card application managed by Torishurua Co., Ltd., has recently launched an impressive outdoor advertising campaign in five strategic locations across Tokyo and Osaka. With a strong connection to the trading card culture prevalent in these cities, the campaign aims to attract trading card enthusiasts with the catchy slogan, “Gather at the forefront of trading cards.” This initiative features popular personalities from the trading community, including Masaki Hasegawa and Hikaru Takahashi, who are also stars of Kadoraba's current web commercials.
The Visuals Behind the Campaign
The newly designed outdoor advertisements are visually striking, emphasizing Kadoraba's brand color—yellow. Masaki Hasegawa appears in the ads, embodying the persona of “the god of trading cards.” His representation highlights Kadoraba's features such as AI deck analysis and market status checking, functionalities that are crucial for trading card players. On the other hand, Hikaru Takahashi brings to life the perspective of users enjoying their trading cards, smartphone in hand.
These visuals are carefully crafted to resonate with the audience, providing an intuitive understanding of Kadoraba not just as an app, but as a vibrant platform supporting the trading card community. The slogan “Gather at the forefront of trading cards” reflects Kadoraba’s desire to be a meeting place where fans can gather and share their love for trading cards and the latest updates within the community.
Check out the web commercials featuring Hasegawa and Takahashi here: and
here.
Engaging the Community with a Social Media Contest
To commemorate this outdoor advertising campaign, Kadoraba is also hosting an engaging hashtag campaign on social media. This participatory activity invites users to snap photos of the outdoor ads and share them on X with the hashtag #カドラバ見つけた (found Kadoraba). The timeline for submissions runs from January 16, 2026, until February 15, 2026, at 11:59 PM. Excitingly, three winners will be randomly chosen to receive a box of the expansion pack “Munikis Zero.”
Locations and Dates for Advertisements
The outdoor advertisements will be prominently displayed in high-traffic areas that are frequented by daily commuters and card enthusiasts. Here are the five locations and their respective display periods:
- - Nipponbashi, Osaka (Otaro Road): January 16 - January 29
- - Shibuya, Hachiko Exit, Yamanote Line Staircase: January 19 - February 1
- - Osaka Station, Ad Column: January 19 - February 1
- - Osaka Station, North Gate East Underground Passage: January 19 - February 1
- - Akihabara Station, West Side Square: February 1 - February 14
By placing ads in areas with a high concentration of card shops and fans, such as Akihabara and Nipponbashi, Kadoraba hopes to reach a wide audience, generating organic interest and engagement with the platform.
Collaborations with Trading Card KOLs
Kadoraba also plans to collaborate with various Key Opinion Leaders (KOLs) from the trading card community, such as Sarny Go Channel and Haru’s Channel. These influencers will share their experiences visiting the ad locations, amplifying the campaign's reach and resonating with a broader audience on digital platforms.
About Kadoraba
Kadoraba is a comprehensive trading card application that ensures secure card transactions along with features for deck building and community interaction. It encompasses vital aspects like deck information, AI-driven analysis, and efficient purchasing options, all within a single app. Kadoraba serves every player, from beginners to experts, ensuring they have the most enjoyable trading card experience possible.
Kadoraba is inclusive of several popular titles such as Pokémon, Yu-Gi-Oh!, One Piece, Lorcana, and Gundam, making it a must-have app for any trading card enthusiasts.
Company Overview
- - Company Name: Torishurua Co., Ltd.
- - CEO: Chin Kyocho
- - Headquarters: 10-11, Tominazewacho, Nihonbashi, Chuo-ku, Tokyo, Japan
- - Official Website: kadoraba.com
- - Social Media: X | Instagram | YouTube | TikTok
Through exciting advertisements, social media engagement, and collaborations with industry influencers, Kadoraba continues to strengthen its position as a leader in the trading card community.