Exciting Launch of the Puyo Puyo 35th Anniversary 'Dairensa!' Project with New Collaborations and Content
The iconic puzzle game Puyo Puyo, developed by Sega, is hitting a significant milestone with its 35th anniversary. To celebrate this occasion, the company has unveiled the 'Dairensa!' project, which comprises numerous exciting announcements and activities designed to engage both long-time fans and new players alike. This project was formally introduced during the 'Puyo Day 2026 Live Broadcast' on February 1, where Sega shared a plethora of updates that promise to enrich the anniversary year.
Among the most captivating content revealed were the series of Web comics entitled 'Wachatto Puyo Puyo', where fans can explore the whimsical day-to-day lives of their favorite Puyo characters. The comics, produced in collaboration with DLE Co., Ltd., feature a script partially written by comedian Okawara from the famous comedy duo Oni Gashira. Fans can already watch the concept video for the series on the official YouTube channel. This unique collaboration merges humor with the beloved Puyo universe, set to enhance the overall experience of the fans.
In addition, the anniversary celebration has been marked by the release of a heartfelt commemorative video that reflects upon the rich history of 'Puyo Puyo' and expresses gratitude to its dedicated fanbase. This nostalgic video is a must-watch for anyone who has cherished the game over the years, and it is available on YouTube.
The 'Dairensa!' project aims to innovate further, presenting a series of collaborative events and products throughout the year. Here’s a glimpse of what’s in store:
1. Puyo Puyo 35th Anniversary POP UP STORE: Scheduled to open on February 4 across three locations nationwide, featuring exclusive anniversary merchandise that showcases new illustrations.
2. Sega Lucky Draw - 'Sonic & Puyo Puyo 35th Anniversary': Set for release in June 2026 at convenience stores, offering exciting collectible items.
3. Soni×Puyo Festival at Hankyu Sanbangai: Kicking off on February 1 in Osaka, the festival will transform the shopping center with themed decorations, games, and photo opportunities.
4. 'Oshi no Ko'×Puyo Puyo POP UP SHOP: Launching on February 4 at DiverCity Tokyo Plaza, this shop features merchandise inspired by unique illustrations combining the two franchises.
5. Creator Collaboration with Mokou: A celebrated streamer and game creator, Mokou, is returning with a second collaboration under the 'with mellow' brand, expected to roll out a new collection in the near future.
6. TikTok LIVE Battle Event 'Wachapuyo Team Competition': Building on the success of a prior event, this will refresh with a new format to celebrate the anniversary and engage viewers with special gifts and features.
7. Collaboration Items with 'Home Economics Dragon': Celebrating the 25th anniversary of this educational series, expect T-shirts and smartphone cases imbued with both franchises' elements.
8. Gingis Khan Character Collaboration: This will coincide with the Sapporo Snow Festival, introducing limited-edition items featuring this beloved Hokkaido character.
9. Stationery Products at 100 Yen Shops: Look out for a delightful series of affordable stationery goodies featuring classic Puyo designs coming in February.
10. Collaboration with 'Gloomy Bear': This project introduces an enchanting collaboration with new plush toys and other collectible items themed after both franchises.
As Puyo Puyo evolves, it continues to thrive across multiple platforms, reaching audiences worldwide. The game has garnered attention not just as a beloved puzzle title, but also within the esports realm, endorsed by the Japan Esports Union (JESU), where professional players are actively competing in thrilling tournaments.
Sega is dedicated to delivering the fun of 'Dairensa!' to everyone in 2026, ensuring that Puyo Puyo retains its cherished place in gaming history and the hearts of players everywhere. Fans and newcomers alike are encouraged to remain engaged through various announcements on social media and at the official Puyo Puyo online portal, where more details will be unveiled as the year progresses.
Among the most captivating content revealed were the series of Web comics entitled 'Wachatto Puyo Puyo', where fans can explore the whimsical day-to-day lives of their favorite Puyo characters. The comics, produced in collaboration with DLE Co., Ltd., feature a script partially written by comedian Okawara from the famous comedy duo Oni Gashira. Fans can already watch the concept video for the series on the official YouTube channel. This unique collaboration merges humor with the beloved Puyo universe, set to enhance the overall experience of the fans.
In addition, the anniversary celebration has been marked by the release of a heartfelt commemorative video that reflects upon the rich history of 'Puyo Puyo' and expresses gratitude to its dedicated fanbase. This nostalgic video is a must-watch for anyone who has cherished the game over the years, and it is available on YouTube.
The 'Dairensa!' project aims to innovate further, presenting a series of collaborative events and products throughout the year. Here’s a glimpse of what’s in store:
1. Puyo Puyo 35th Anniversary POP UP STORE: Scheduled to open on February 4 across three locations nationwide, featuring exclusive anniversary merchandise that showcases new illustrations.
2. Sega Lucky Draw - 'Sonic & Puyo Puyo 35th Anniversary': Set for release in June 2026 at convenience stores, offering exciting collectible items.
3. Soni×Puyo Festival at Hankyu Sanbangai: Kicking off on February 1 in Osaka, the festival will transform the shopping center with themed decorations, games, and photo opportunities.
4. 'Oshi no Ko'×Puyo Puyo POP UP SHOP: Launching on February 4 at DiverCity Tokyo Plaza, this shop features merchandise inspired by unique illustrations combining the two franchises.
5. Creator Collaboration with Mokou: A celebrated streamer and game creator, Mokou, is returning with a second collaboration under the 'with mellow' brand, expected to roll out a new collection in the near future.
6. TikTok LIVE Battle Event 'Wachapuyo Team Competition': Building on the success of a prior event, this will refresh with a new format to celebrate the anniversary and engage viewers with special gifts and features.
7. Collaboration Items with 'Home Economics Dragon': Celebrating the 25th anniversary of this educational series, expect T-shirts and smartphone cases imbued with both franchises' elements.
8. Gingis Khan Character Collaboration: This will coincide with the Sapporo Snow Festival, introducing limited-edition items featuring this beloved Hokkaido character.
9. Stationery Products at 100 Yen Shops: Look out for a delightful series of affordable stationery goodies featuring classic Puyo designs coming in February.
10. Collaboration with 'Gloomy Bear': This project introduces an enchanting collaboration with new plush toys and other collectible items themed after both franchises.
As Puyo Puyo evolves, it continues to thrive across multiple platforms, reaching audiences worldwide. The game has garnered attention not just as a beloved puzzle title, but also within the esports realm, endorsed by the Japan Esports Union (JESU), where professional players are actively competing in thrilling tournaments.
Sega is dedicated to delivering the fun of 'Dairensa!' to everyone in 2026, ensuring that Puyo Puyo retains its cherished place in gaming history and the hearts of players everywhere. Fans and newcomers alike are encouraged to remain engaged through various announcements on social media and at the official Puyo Puyo online portal, where more details will be unveiled as the year progresses.
Topics Entertainment & Media）
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