#Japan #Tokyo #Asmark #Big Five Theory #Personality Test

Seminar Announcement: Examining the Big Five Theory

Title: Does the Question Format Influence Personality Evaluation Results? - Insights from Experimental Research
Hosted by: Asmark Co., Ltd.
Date: September 3, 2025
Time: 1:00 PM - 1:30 PM
Location: Tokyo, Shibuya Ward
Fee: Free

Asmark Co., Ltd., led by CEO Masakazu Machida, is excited to announce an insightful seminar regarding the nuances of personality evaluation within the framework of the Big Five Theory. This seminar aims to deepen your understanding of how different question formats can lead to varying results in personality assessments.

Target Audience:

This seminar is especially beneficial for:

• - Those interested in learning how to effectively utilize matrix questions and numeric input questions
• - Researchers aiming to understand the impact of question formats on personality diagnosis and value surveys
• - Professionals looking to enhance the accuracy of surveys employing psychological scales

Background:

Building on the success of our 'Experimental Research' series, this seminar will investigate the Big Five Theory, a psychological model explaining human personality through five primary factors. We will specifically analyze how question format influences responses in personality-related queries.

Previous studies show that using matrix questions—those assessing values or consciousness—tends to yield less variance in responses. This seminar will contrast this with numeric input formats, which are commonly used in psychological research, to evaluate how these differing approaches impact personality evaluation outcomes.

Seminar Details:

• - Why Study Personality Types?: We will explore the rationale behind assessing personality types and the implications for various fields.
• - Effects of Question Format: A detailed discussion on how the chosen question format can influence the survey results, offering insights drawn from actual data.
• - Experiment Overview: An outline of our experimental research and its findings will be presented.

We will also offer practical tips on enhancing data precision during survey design, accompanied by a report for participants.

Meet the Speaker:

The seminar will be presented by Takeshi Togawa, a seasoned researcher at Asmark Co., Ltd., who will share his expert insights on how question formats can shape responses and influence the overall evaluation process.

Registration:

Don’t miss this opportunity! To participate in the seminar, you can register for free.
Register Here: Free Registration

Asmark Co., Ltd., established on December 21, 2001, is based in Tokyo’s Shibuya Ward. With a current capital of 151 million yen as of November 2024, Asmark is a proud member of the Japan Marketing Research Association and holds certifications including the Privacy Mark and ISO 20252, ensuring high-quality market research products.

Join us for an enlightening session that promises to enhance your understanding of personality evaluations and provide you with actionable insights applicable in your research or business endeavors!