#Ad Age #sports marketing #United Entertainment Group

United Entertainment Group Shines as Ad Age's Agency of the Year

In March 2025, United Entertainment Group (UEG), a prominent global marketing agency at the intersection of sports, entertainment, and lifestyle, received the esteemed title of Ad Age's Entertainment and Sports Agency of the Year. This prestigious honor, part of the annual Ad Age A-List and Creativity Awards, acknowledges UEG's exceptional prowess in the dynamic realm of sports marketing.

UEG's recognition is a testament to its innovative approach and strong partnerships, effectively navigating the fast-changing landscape of sports marketing. The agency's commitment to integrating culture, creativity, and commerce positions it at the forefront of the industry, allowing brands to engage audiences in profound ways. Jarrod Moses, the Founder and CEO of UEG, expressed pride in the agency's accomplishments, emphasizing the team's dedication to pushing boundaries within the entertainment and sports marketing sectors.

Over the past year, UEG has led groundbreaking initiatives across prominent global sporting events, showcasing its ability to adapt and thrive in the evolving market. With collaborations with top athletes and leagues, UEG has helped key brands connect with fans more authentically than ever.

Some noteworthy projects include the creation of Samsung's three-part docuseries focusing on surfing, skateboarding, and breaking events at the Paris Olympics. This series was developed in collaboration with the World Surf League, Street League Skateboarding, and the Pro Breaking Tour as part of Samsung's broader