In a groundbreaking move aimed at elevating local mobility, Luup Inc., based in Shinagawa, Tokyo, has announced that electric kickboards from its LUUP service will be available in Shima City, Mie Prefecture, from July 17, 2026, to March 19, 2027. This initiative is part of Luup's broader mission to create an infrastructure that facilitates seamless mobility throughout urban areas in Japan, enabling residents and visitors to navigate local attractions more easily.
The LUUP service brings micro-mobility options to regions that may otherwise struggle with transport options. By focusing on electric, compact, one-person mobility vehicles, Luup aims to establish an integrated transportation solution for what are often referred to as the 'first and last mile' challenges. The introduction of LUUP in Shima City, particularly in the Kōfu Shirahama area—a region famed for its scenic coastline and surf spots—addresses the limited public transport options available, thereby enhancing local mobility and tourism.
Shima City's vibrant location attracts numerous surfers and tourists throughout the year. However, accessing various spots in the area has been challenging due to a lack of convenient transport options. The introduction of LUUP's kickboards aims to tackle this issue by providing easy mobility solutions that connect local cafes, surf shops, and tourist attractions, including Annozaki Lighthouse—a popular nearby destination.
The launch coincides with plans to incorporate the newly established Kōfu Shirahama VIEW Taxi service, creating a robust secondary transportation network that encourages both locals and visitors to explore the beauties of Shima City. With an impressive three-kilometer stretch of sandy beaches and a backdrop of traditional Japanese architecture, the Kōfu Shirahama area is poised to become a prime location for both leisure and adventure.
Mayor Masayoshi Hashizume has expressed enthusiasm regarding the project, indicating that the establishment of LUUP's docking port at Shima Park Golf Course will significantly enhance the area's recreational offerings. This introduction comes during a pivotal year, marking the 80th anniversary of Ise-Shima National Park's designation—a celebration of the region's rich natural heritage.
The LUUP service will allow users to rent electric kickboards via a smartphone app, enabling seamless transportation between designated ports. The kickboards will be available around the clock for a rental fee of 300 yen per hour, with five vehicles stationed at the golf course and a commitment to enhancing user experience through effective mobility solutions.
Luup's initiative aligns not just with transportation infrastructure goals but also focuses on invigorating local economies. As ease of transport improves, increased foot traffic is expected at local attractions, positively impacting businesses and enhancing the overall visitor experience. This collaborative effort underscores the importance of community-led initiatives and partnerships in driving sustainable local tourism, all while integrating cutting-edge mobility solutions.
Ultimately, the LUUP electric kickboards are more than just a means of transport; they represent a shift towards a more accessible and environmentally friendly future for urban commuting. Shima City aims to leverage this new mobility to create a self-sustaining ecosystem that invites tourists to return repeatedly, as they can now freely roam while enjoying the awe-inspiring landscapes and cultural richness of the area.
For more information on using the LUUP service or to register, check out the special site at
Luup for Community. The app is compatible with iOS 16 or above and Android OS 10.0 and higher, ensuring that a wide range of users can participate.
In conclusion, LUUP's introduction marks a strategic advancement in Shima City's travel infrastructure, promising to elevate the mobility experience for both residents and tourists. The collaboration between local governance and innovative transport solutions could set a precedent for other communities seeking similar improvements in local travel.