#Japan #Tokyo #HATTRICK #Tokyo Great Bears #Upcycle Auction

HATTRICK and Tokyo Great Bears: A Sustainable Venture

In an exciting blend of sports and sustainability, HATTRICK, operated by Valuence Japan, has partnered with the Tokyo Great Bears to launch the 'Tokyo Great Bears Upcycle Auction.' This unique initiative aims to repurpose the team's 2024-25 season volleyball uniforms into stylish shoulder bags, combining both fan engagement and environmental consciousness.

The auction will unfold over three volumes: the first starting on November 3, 2025, followed by subsequent volumes on November 10 and November 17. Each auction will feature a limited edition shoulder bag crafted from the team's jerseys, accompanied by a mini color paper signed by players. The bags symbolize more than just merchandise; they represent an innovative approach to upcycling, turning what would typically be waste into valuable pieces of memorabilia for fans.

What is Upcycling?

Upcycling is the process of transforming waste materials into new products of better quality or environmental value. This initiative embraces this concept, ensuring that the items don’t just end up in landfills after the season concludes. Instead, they are converted into desirable products that can be cherished by supporters of the team.

The Auction Details

• - Volume 1: Launching on November 3, the auction features shoulder bags crafted from the team's iconic pink uniforms, complete with a player's autograph.
• - Volume 2: Starting November 10, the bags will be created from the navy uniforms worn during significant away games, emphasizing a design suited for everyday use.
• - Volume 3: Kicking off on November 17, these special bags will be made from the silver uniforms used in select matches, exuding luxury and exclusivity.

The unique designs aim to reflect the spirit of the team while offering fans a tangible connection to their favorite players. The bags are not just an accessory; they are a piece of the team's history and commitment to sustainability.

The Vision Behind the Project

This collaboration highlights the Tokyo Great Bears’ engagement in sustainable practices, aligning with a larger goal of creating a circular economy. By partnering with Valuence Japan, which runs various upcycling initiatives across the entertainment industry, they are able to contribute significantly to waste reduction and environmental security. The enriching of these uniforms with new life is a testament to the vision of moving beyond traditional boundaries in sports merchandising.

Future Goals

The Tokyo Great Bears aim to increase attendance at their home games to 120,000 and enhance fan engagement through such innovative initiatives. The partnership with HATTRICK is part of a broader mission to tackle environmental issues and create a vibrant, sustainable community through fan involvement and unique experiences.

About HATTRICK

HATTRICK is more than just an auction platform; it represents a commitment to sustainable development within the sports and entertainment scenes. Their mission to create a sustainable future for challengers shines through their services, which also include a Direct-to-Consumer (D2C) platform linking fans with athletes and artists directly.

For fans and supporters eager to be part of this recycling revolution, more details about the auctions are available on the HATTRICK auction page. Don't miss the opportunity to own a piece of history while contributing to a sustainable future!

Auction Links:

• - HATTRICK Auction

Whether you’re passionate about volleyball, sustainability, or supporting local teams, the upcoming upcycle auction promises to blend all these aspects into one unique and unforgettable experience.