Harry Kane Becomes Global Brand Ambassador for EVEREADY®

EVEREADY® and Harry Kane: A Winning Partnership

In an exciting development, EVEREADY®, a renowned brand in batteries and lighting solutions, has recently announced the appointment of Harry Kane, the English football captain and Bayern Munich striker, as its global brand ambassador. This partnership aligns with EVEREADY's broader strategy to enhance its brand visibility across various markets worldwide.

As a trusted choice for consumers seeking affordable yet high-quality products, EVEREADY® is committed to illuminating, protecting, entertaining, and powering families. The collaboration with Kane is set against the backdrop of an international marketing campaign designed to increase brand awareness and availability on a global scale.

The partnership will see Harry Kane participating in a plethora of marketing initiatives spanning social media platforms, digital marketing, e-commerce, outdoor advertising, and retail displays. Lori Shambro, the Chief Marketing Officer at Energizer Holdings, expressed her enthusiasm about welcoming Harry Kane as a brand ambassador, highlighting that his global appeal as an iconic sports figure will help EVEREADY reach new audiences.

Harry Kane, recognized for his prowess on the pitch as one of the world's leading football superstars, has an impressive track record. Besides being the captain of the England national team, he has excelled at Bayern Munich and has earned accolades such as being Tottenham Hotspur's and England's all-time top scorer, receiving multiple Premier League Golden Boots, and winning the UEFA Golden Shoe in 2018. Recently, he has achieved the remarkable feat of becoming the fastest player in Europe’s top five leagues to score 100 goals.

The partnership with Kane offers a unique opportunity for EVEREADY® to demonstrate how their reliable and reasonably priced products can cater to the energy needs of busy families, all while maintaining budgetary constraints. In his own words, Kane stated, “I am thrilled and proud to work with EVEREADY. They are a reliable global brand recognized for being dependable when it matters most, especially in ensuring everything runs smoothly at home. I look forward to working closely with them!”

This ongoing partnership is anticipated to not only elevate EVEREADY®’s market presence but also establish a deeper connection with consumers who prioritize quality and affordability in their everyday lives. EVEREADY® continues to create and distribute products that empower families, and the support of Harry Kane will further enhance its commitment to deliver excellent service and product offerings.

Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is among the largest manufacturers of primary batteries and portable lighting products globally, managing several well-respected brands like Energizer, Eveready, Rayovac, and Varta. The company's mission is to reinforce its market leadership by improving consumer and customer service across its categories. Their collaborations, such as the one with Harry Kane, reflect the brand's aspiration to innovate and connect more meaningfully with consumers around the world.

For more information about EVEREADY and their range of products, visit Eveready.com.

Contact details for media inquiries are provided through John Leiby, the press representative for Energizer Holdings. Interested parties can reach him at [email protected] or [email protected].

With this strategic move, EVEREADY® is poised to not just tap into the sports community but to also redefine its interactions with diverse global consumers, ensuring that they remain a household name known for quality and reliability.