TOKYO CHEWY Launch
2025-08-13 08:39:54

Introducing TOKYO CHEWY: A New Free Magazine for Tourists in Kabukicho

A Fresh Approach to Exploring Kabukicho



TST Entertainment, based in Shinjuku, Tokyo, is set to launch a new free magazine titled TOKYO CHEWY on August 16, 2025. Designed specifically for foreign tourists, this magazine will provide a fresh perspective on enjoying the vibrant Kabukicho district, known for its rich blend of cultures and entertainment options.

Kabukicho is renowned for its dazzling nightlife and eclectic attractions, making it a favorite among international visitors. Despite its popularity, there are still many hidden gems waiting to be discovered. TOKYO CHEWY seeks to unveil these lesser-known spots, offering insights that will enhance the overall travel experience in Tokyo.

The concept of the magazine revolves around the idea that Kabukicho is a place where every visit reveals something new, encouraging tourists to explore deeper. It promises a treasure trove of discoveries and hints right from the heart of the city, making their journeys both exciting and enriching.

What to Expect in the First Issue


The inaugural issue will feature 36 sections, covering a wide range of attractions from trendy cafés and restaurants to game centers and outdoor live music venues. All the photographs included will be original captures by TST Entertainment, aiming to inspire readers to recreate similar snapshots during their visits. The magazine is designed to fit conveniently in your pocket, making it easy to carry around without being cumbersome.

Distribution Plans: On the launch day, TOKYO CHEWY will be distributed at the KABUKICHO TOWER STAGE, located next to the Kabukicho BON ODORI event. Special events will accompany the distribution, including giveaways of original fans and stickers. Following the launch, copies will be available at various locations, such as the Shinjuku Tourist Information Center, nearby hotels, and select venues featured in the magazine.

A Collaborative Effort


This initiative reflects TST Entertainment's commitment to making Kabukicho not just a destination, but an entertainment city where each visitor can find joy in their unique interests. The magazine is a collaborative effort with Kaerumu Co., Ltd. for editing and production, with support from Inforich Co., Ltd.

In addition to the magazine, TST Entertainment will also install ChargeSPOT machines, designed with TOKYO CHEWY branding near the entrance of the Kabukicho Tower. This service will offer convenient mobile phone charging, enhancing the overall visitor experience.

A Vision for the Future


TST Entertainment is a joint venture between Tokyu Corporation and Sony Music Entertainment Japan, focusing on creating and managing entertainment facilities at Tokyu Kabukicho Tower. The company aims to elevate the standard of entertainment and cultural offerings in the area to cater to both local and international audiences.

For those wishing to stay updated, TOKYO CHEWY will maintain an active social media presence, particularly on Instagram (@tokyo_chewy), where followers can discover more about the attractions featured in the magazine.

As Kabukicho continues to evolve, TOKYO CHEWY heralds a new era of exploration and enjoyment. With its insightful content and interactive distribution events, TST Entertainment hopes to not only showcase the district but also cultivate a deeper appreciation for the dynamic culture that defines Tokyo. So mark your calendars for August 16, 2025—dive into Kabukicho's unique offerings and let TOKYO CHEWY guide your journey through the city’s vibrant heart.


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Topics Entertainment & Media)

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