#Clear Channel #OUTFRONT #Million Mammograms

Clear Channel Outdoor and OUTFRONT Unite for a Cause

In a powerful initiative that marks Breast Cancer Awareness Month, Clear Channel Outdoor and OUTFRONT Media have joined forces with the Million Mammograms Challenge. This remarkable campaign aims to raise awareness about early breast cancer screenings, encouraging women across the nation to prioritize their health.

The Million Mammograms initiative, which benefits the Cancer Research Treatment Fund (CRT), encourages women to schedule and share their mammogram appointments throughout October. The campaign underscores the importance of early detection, helping to save lives by making mammograms a regular health priority. Digital billboards across the country display inspiring messages that stress the urgency of scheduling these crucial screenings.

Mindie Kaplan, an advertising technology executive and the brain behind the Million Mammograms Challenge, feels passionate about changing the narrative around breast cancer. With one in eight women diagnosed with breast cancer at some point in their lives, this campaign carries significant importance. The slogan, “Cancer Isn't the Star of My Story,” conveys a powerful message of empowerment and resilience. Kaplan’s journey, especially her visuals taken six months after her double mastectomy, resonates with many women.

The movement gained traction after an overwhelming response to a personal Instagram post by Kaplan. Challenging her followers to share their mammogram dates, she was amazed at how many women booked screenings after her encouragement.