#Japan #Tokyo #Pop-up Store #Louere #Influencer Collab

Louere Launches Its Inaugural In-Store Pop-Up Store

The well-known women’s fashion brand, Louere, developed by Amet Inc., will unveil its first-ever retail pop-up store from April 1 to April 5, 2026 at Lumine Shinjuku’s Lumine 2. This innovative pop-up concept offers a chance for customers to interact with the products directly and purchase them on-site, marking a significant shift for the brand, which has predominantly focused on online sales.

A Brand-New Experience for Louere

This pop-up store will feature a variety of exclusive items, including limited edition lines and early released products, providing an unusual chance for fashion enthusiasts to touch, try on, and buy items directly. This five-day event promises a unique retail experience that has never been offered before by Louere, allowing customers to connect with the brand and its products in an innovative way.

Event Details

• - Dates: April 1 (Wednesday) - April 5 (Sunday), 2026
• - Location: Lumine Shinjuku, Lumine 2, 2F Gallery 2
• - Hours: 11:00 AM - 9:00 PM
• - Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo
• - Official Website: Lumine Shinjuku

Exciting Collaborations with Influencers

In addition to the exciting product offerings, Louere has announced a collaboration with popular influencers Yune and Yuiko, who boast 172,000 and 114,000 followers on Instagram, respectively. Their unique styles and strong social media presence will infuse the pop-up with a sense of modern fashion relevance that resonates with their followers.

About Yune

Yune inspires her audience by sharing her personal journey of transformation and beauty. With engaging content revolving around personal style, she encourages her followers to embrace self-expression and confidence, making her collaboration with Louere especially relevant.

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About Yuiko

With a focus on everyday elegance, Yuiko captivates her audience with simple yet chic outfit ideas that fit seamlessly into daily life. Her authentic style and down-to-earth approach provide a relatable context for her followers looking to enhance their wardrobe.

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Limited Edition “Louere - White Label” Releases

The brand has also introduced a special line called “Louere - White Label,” which features meticulously designed items that blend style, comfort, and quality. These pieces are perfect for everyday wear or special occasions, ensuring that each item is memorable and special.

Exclusive Pop-Up Offers

The pop-up will also bring some special promotional offers! Shoppers who make purchases during the event can enjoy a chance to receive exclusive gifts based on their spending:

• - Spend 22,500 yen (tax included) and receive a V-neck logo embroidered short-sleeve cable knit top.
• - Spend 45,000 yen or more to choose between a stretch flare denim pants in a Lumine-exclusive color or two of the V-neck logo embroidered tops.

Early Bird Discounts

Additionally, Louere is offering a 20% off campaign for prior reservations of all items from March 18 to March 29, 2026, before the pop-up opens, allowing customers to secure their favorite pieces at a lower price.

About Louere

Louere champions a “basic and feminine” concept, designed to appeal to everyone from those starting their fashion journey to seasoned enthusiasts. Each collection emphasizes versatile, feminine styles that enhance the wearer’s confidence and individuality.

For more insights into Louere’s offerings, visit their official website here or check them out on Instagram.

Company Overview

Amet Inc. specializes in the planning, production, and retail of women’s clothing through online channels while also engaging in entertainment ventures such as event planning.

• - Headquarters: 2-3-5 Ohashi, Meguro-ku, Tokyo
• - Business Focus: Women's clothing production and sales, event planning
• - Company Website