LG and Mercedes-Benz Stadium Join Forces to Transform Fan Experience with Cutting-Edge Display Technology

LG and Mercedes-Benz Stadium Collaboration

In an exciting development for sports and entertainment enthusiasts, LG Electronics USA has officially partnered with Mercedes-Benz Stadium in Atlanta to significantly enhance the fan experience. This multi-year collaboration aims to introduce cutting-edge display technology throughout the stadium, further solidifying its reputation as a world-class venue.

Innovative Display Solutions

The partnership entails the installation of hundreds of LG DVLED and LCD displays within the stadium. Among the major highlights is a unique 98-screen pitch LED ribbon-board that will serve as a vibrant backdrop during Atlanta United's home games. This marks LG's first such initiative in the United States, showcasing a blend of technology and sports.

David Bacher, the head of B2B marketing at LG Electronics USA, shared excitement about the venture, stating, "We are proud to partner with the Mercedes-Benz Stadium team to install LG's innovative display technology throughout this magnificent sports and entertainment venue, from the unique field pitch boards to bars and club experience zones."

The goal of this partnership is clear: to make the fan experience more engaging and compelling using LG's state-of-the-art display solutions. Kevin Pope, vice president and chief information officer at AMB Sports and Entertainment, emphasized how the integration of the latest display technologies would keep Mercedes-Benz Stadium at the forefront of sports and entertainment innovation.

Upcoming Installations

As part of the stadium-wide display technology overhaul, which is timely ahead of major events like the 2025 Club World Cup and the 2026 FIFA World Cup, LG displays are being positioned across various areas of the venue. These include the Gallagher Club, the concourse areas, and notably, the field level pitch boards that will feature prominently during soccer matches.

Tom Bingham, LG Electronics USA's director of B2B vertical markets, highlighted the significance of the 98-screen field-level LED ribbon display. This unique technology is designed to withstand impact, is portable, and can be stored away between matches, making it versatile for different events. This means it can adapt seamlessly to different sporting events and fan engagements.

The new display system will officially launch on February 22, coinciding with Atlanta United's season opener. “These lightweight, durable displays offer easy setup and enhance the fan experience while creating new engagement opportunities for our partners,” commented Pope.

Commitment to Quality

Bingham added, “Creating unique display solutions that enable our customers like Mercedes-Benz Stadium to generate better fan experiences and enhance revenue streams is at the core of what LG does best.” This commitment extends to ensuring customer satisfaction throughout the entire process.

As fans look forward to the upcoming sports seasons, this partnership between LG Electronics USA and Mercedes-Benz Stadium promises to redefine what it means to experience live sports and entertainment.

To discover more about LG's advanced display technologies, visit LGSolutions.com for comprehensive information. For further details on Mercedes-Benz Stadium, feel free to explore their official webpage.