Allwyn to Acquire Majority Stake in PrizePicks to Strengthen Global Entertainment

Allwyn's Major Move into Fantasy Sports with PrizePicks

In a groundbreaking announcement, Allwyn International AG, a prominent lottery-led gaming entertainment company, has confirmed its plans to acquire a majority stake in PrizePicks, the largest daily fantasy sports (DFS) operator in North America. This significant acquisition positions Allwyn to amplify its footprint in the U.S. sports and entertainment market, marking a critical expansion from its previous operations.

Transaction Overview

The deal, which was officially announced on September 22, 2025, involves Allwyn purchasing approximately 62.3% of PrizePicks for an initial cash consideration of $1.6 billion. This transaction values PrizePicks at an estimated enterprise value of $2.5 billion, with the potential to reach $4.15 billion contingent on the company meeting specific performance metrics over the next three years. The expected closure of this deal is set for the first half of 2026, pending necessary regulatory approvals.

PrizePicks, established in 2015, has experienced rapid growth in the DFS sector, credited to its innovative product offerings and a robust commitment to its gaming community. The platform has transformed the landscape for sports enthusiasts by providing engaging experiences, including unique peer-to-peer tournament structures and complimentary games, amassing a loyal user base across more than 45 jurisdictions in the U.S.

Strategic Importance for Allwyn

For Allwyn, this acquisition signifies a pivotal entry into the lucrative U.S. sports entertainment sector, which complements its existing operations focused on lottery services. The move showcases a shared belief in the transformative power of technology, reinforcing the company's commitment to responsible gaming practices while driving fan engagement through innovative solutions.

Allwyn's vast resources and industry expertise are expected to bolster PrizePicks’ growth trajectory, enabling the company to enhance its offerings and reach a broader audience. Led by current CEO Mike Ybarra, PrizePicks will retain its brand identity and operational independence, ensuring continuity and leveraging its existing leadership’s expertise in both gaming and entertainment.

Leadership Perspectives

Karel Komarek, founder and chairman of Allwyn, expressed enthusiasm over the acquisition, stating that it would significantly propel Allwyn’s growth in the U.S. market. He emphasized the innovative nature of PrizePicks, which has revolutionized how fans engage with their favorite athletes and how competitions are experienced, making them more exciting and interactive.

Robert Chvatal, Allwyn’s CEO, described this investment as the largest made by Allwyn in the U.S. thus far, characterizing PrizePicks as an entrepreneurial spirit aimed at empowering a new generation of sports fans. He looks forward to collaborating with the PrizePicks team to further enhance user experience through more intuitive platforms.

Meanwhile, Mike Ybarra of PrizePicks views this milestone as a thrilling new chapter for his company and its community. He indicates that joining forces with Allwyn will accelerate their quest to create more interactive and rewarding gaming experiences for sports fans globally.

Adam Wexler, a co-founder of PrizePicks, remarked on the company's aim since inception to make daily fantasy sports more accessible. He anticipates that with Allwyn’s backing, PrizePicks can expedite its growth and push its innovative ideas to a broader audience.

Conclusion

The acquisition of PrizePicks marks a significant milestone for Allwyn and signifies a promising future for both companies in the thriving market of daily fantasy sports. As fan engagement continues to evolve, this partnership is poised to create groundbreaking experiences in the world of sports entertainment, aligning perfectly with Allwyn’s mission to enhance gaming entertainment across borders.

About Allwyn and PrizePicks

Allwyn is a multinational gaming entertainment company, prominently positioned in the market with trusted brands in Europe and North America, focusing on innovation and community impact in gaming. PrizePicks is the largest DFS operator in the U.S., known for its skill-based fantasy games designed to engage sports fans nationwide.