Sega Launches Project 'Gifts from Sonic' to Support Children in Japan

Sega's New Initiative: 'Gifts from Sonic'

In a heartwarming endeavor, Sega Corporation has announced the launch of 'Gifts from Sonic - Let's Become Friends with Sonic', a project designed to support the children of the Kanto region in Japan. The initiative aims to provide delightful Sonic-themed gifts to after-school facilities, creating an environment that fosters joy and dreams for the children. By leveraging their iconic mascot, Sonic the Hedgehog, Sega is committed to contributing positively to society, particularly focusing on uplifting the younger generation, which is crucial for a bright future.

This project represents an exciting partnership among various collaborating companies, unified by a common desire to deliver meaningful experiences to local communities. The aim is to enhance the daily after-school experience for children attending these facilities, ensuring that they not only have a safe place to stay but also are inspired by creativity and joy through engaging activities centered around Sonic.

For this first phase, Sega provided Sonic gifts to 57 after-school facilities associated with the programming school 'Pro-School' and 'Kids Base Camp', a private after-school care service operated by the Tokyu Group. On October 1, at the 'Kids Base Camp Gotanda-Osaki' location, a special event took place where Sonic himself handed out gifts personally, much to the delight of the children.

Beyond Gifts: Ongoing Commitment to Support

Sega has a longstanding history of using the beloved character Sonic to support children’s initiatives, and they have more in store. Beginning December 2024, Sega will collaborate with the Tokyo Medical University’s Children’s Medical Center to use Sonic and other character IPs to create calming and engaging environments for children awaiting medical care, helping reduce their anxiety and make the experience more comforting.

Additionally, Sega Europe has also been instrumental in enhancing relaxation rooms for teenage patients in hospitals, infusing these spaces with Sonic-themed designs and providing games and books, leading to a more enjoyable atmosphere for young individuals undergoing treatment.

Looking ahead, a new project named 'SONIC’S RISING ATHLETES' is set to launch in September 2025, focusing on promoting children who aspire to become professional athletes. This initiative will support various sports, encouraging kids to build the courage to challenge themselves and the resilience to face obstacles head-on.

Emphasizing Values Through Sonic

Sonic is not just a character; he embodies values of kindness and determination. Sega aspires to cultivate these qualities in children by ensuring they see Sonic as a source of inspiration. This initiative is not just about gifts; it's about nurturing a supportive community that allows children to thrive amid challenges, reminding them that they are not alone and that there is always a way to overcome difficulties. Through the 'Gifts from Sonic' project, Sega aims to instill a sense of bravery and hope, empowering children to take their first steps toward their dreams.

About Pro-School

Pro-School offers fun programming lessons for preschoolers and primary school students, utilizing engaging tools like LEGO and programming applications, helping kids develop critical thinking and problem-solving skills. Classes are held not only at their main school in Machida, Tokyo, but they also conduct outreach programs to various schools and childcare facilities.

About Kids Base Camp

Kids Base Camp, operated by the Tokyu Group, provides diverse experiential programs aimed at nurturing children's non-cognitive skills through coaching, MBA programs, and activities encompassing STEAM, sports, and international tours.

Discover Sonic

Sonic the Hedgehog, Sega's globally recognized mascot, was born with the release of the game 'Sonic the Hedgehog' in 1991. Since then, Sonic has appeared in numerous games, selling over 1.77 billion units worldwide. To keep up with Sonic's adventures, visit Sonic Channel or Sonic's official X account.

This initiative spearheaded by Sega illustrates how corporate social responsibility can not only inspire joy but also generate lasting positive impacts in children’s lives. The thoughtful integration of play, education, and inspiration is a testament to Sega's commitment to community development and children’s well-being.