Celebrating Sonic's Birthday with Exciting Collaborations and Events

Celebrating Sonic's Birthday with Collaborations

On June 23, 2025, SEGA celebrated the beloved character Sonic the Hedgehog by announcing a range of exciting collaborations during the special streaming event, "Sonic Birthday 2025 Special!" among them, the unveiling of unique illustrations combining Sonic & Friends with characters from Sanrio. The event also highlighted new designs for PayPay cards, themed around Sonic and his friends.

Sonic and Sanrio Collaborations

During the announcement, SEGA revealed several collaborations between Sonic & Friends and well-known Sanrio Characters. The playful pairings included illustrations of Tails and Cinnamoroll, as well as Amy with My Melody. In addition to the already revealed collaboration of Sonic and Hello Kitty, these cheerful designs are sure to delight fans. More collaborations are set to be announced, promising even more exciting content ahead.

PayPay Sonic Card Designs Released

Starting from June 23, 2025, PayPay introduced special card skins featuring Sonic & Friends. Two unique designs, "Sonic & Friends Green Hill" and "Sonic & Friends Southern Island," capture the essence of Sonic's vibrant world. Best of all, these new designs are available for free, allowing fans to customize their digital wallets with their favorite characters instantly!

Limited Edition Sonic x RejeKun T-shirts

In an exciting first, SEGA announced a collaboration between Sonic and the renowned designer RejeKun. This partnership offers a delightful selection of eight different T-shirts, each featuring two unique designs crafted by the Sonic team and two specially drawn by RejeKun himself. With a variety of sizes available, ranging from kids to adults, fans can celebrate Sonic’s birthday in style!

A special behind-the-scenes video detailing the creative process behind the designs can be found on RejeKun’s YouTube channel, highlighting his passion and collaboration with Sonic's creative director, Kazuki Hoshino.

Key Details of the Sonic x RejeKun Collaboration:

- Collaboration Period: June 23, 2025, to November 22, 2025. (Limited-time availability)
- Sales Platform: Amazon Merch on Demand
- Designs Available: 8 different styles
- Price: 2,400 yen (tax included) each

Sonic Birthday Party 2025 at JOYPOLIS

Currently, the largest indoor theme park in Japan, Tokyo Joypolis, is hosting a special event titled “Sonic Birthday Party 2025 in JOYPOLIS.” From June 23 to June 29, visitors can enjoy a plethora of exclusive offerings, including special tickets that come with a unique pass case, specially themed food, and even a stamp rally.

Highlights include:

- Special Ticket Bundle: Admission, unlimited rides for a day, and a pass case for only one price.
- Collaboration Menu: A delicious selection of themed food and drinks, including the "Sonic Birthday Chili Dog Set" and the "Sonic Birthday Float." Exclusive holographic stickers will be given out with specific orders.
- Stamp Rally: Visitors can seek out hidden stamp stations around the venue, with completing the collection yielding a special original badge.

About Sonic the Hedgehog Series

Sonic the Hedgehog, the iconic blue hedgehog known for his incredible speed, has been thrilling fans since his debut in 1991. SEGA has since released numerous games across multiple platforms, earning a staggering total of 1.77 billion copies sold globally (including full games and free-to-play titles). Sonic continues to race forward, delighting audiences worldwide.

For the latest updates and announcements, fans can follow Sonic's official accounts on social media and check the Sonic Channel Portal site.