Taylor Morrison's Holiday Initiative to Support Homeowners Facing Foreclosure

As the holiday season approaches, many families look forward to making joyous memories and celebrating together at home. However, the same season can also burden countless homeowners with financial stress, often leading to foreclosure. In a commendable effort to mitigate this situation, Taylor Morrison, recognized as America’s Most Trusted® Home Builder, has launched a heartwarming initiative— the Build Joy Gingerbread House Kit.

The Build Joy Initiative

On November 5, 2025, Taylor Morrison unveiled the Build Joy Gingerbread House Kit in collaboration with Freed's Bakery, a beloved Las Vegas institution known for its delightful custom cakes and pastries. For every kit purchased, Taylor Morrison will donate $1,000 to a nonprofit organization focused on providing mortgage assistance to homeowners in need.

This initiative comes at a critical time; according to statistics, over 93,000 homeowners filed for foreclosure in the first quarter of 2025, marking an alarming 11% increase from the previous quarter. The holiday season is notorious for amplifying financial pressures faced by families, making this initiative all the more essential.

A Sweet Way to Give Back

The Build Joy Gingerbread House Kit is designed not only to serve as a festive activity for families but also as a means to contribute to a larger cause. Each kit contains freshly baked gingerbread panels, icing, and an assortment of colorful candies, perfect for crafting cherished holiday memories with loved ones.

Sheryl Palmer, the Chairman and CEO of Taylor Morrison, encapsulated the spirit of this initiative by stating, “The holidays are a reminder of the joy and celebrations that take place at home. But holidays can also bring added financial stresses for many, which is why we're turning something as nostalgic as decorating a gingerbread house into real, lasting support for families in need.”

Max Jacobson-Fried, owner of Freed's Bakery, echoed this sentiment, expressing excitement about the collaboration. He emphasized that creating a gingerbread house is a comforting experience that fosters a sense of home. Through this initiative, families not only engage in a cherished tradition but also help others in keeping their homes.

The Impact of the Build Joy Program

Taylor Morrison's Build Joy program was established in 2017, aiming to actualize philanthropic initiatives inspired by the holiday spirit. Over the years, Taylor Morrison has donated approximately $260,000, helping to fulfill over 100 philanthropic goals through various community-centered campaigns. This initiative is a continuation of that commitment, extending their mission beyond just building homes to nurturing communities.

The Build Joy Gingerbread House kits will be available for nationwide shipping starting November 5, 2025, while supplies last. Customers can order their kits online at TMBuildJoy.com.

In conclusion, Taylor Morrison’s initiative is a shining example of how businesses can positively impact their communities, especially during challenging times. By tying holiday joy with a robust philanthropic spirit, they not only bring hope to families in need but also remind us all of the importance of community support during the festive season.