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Understanding Buyers' Priorities in Selecting Real Estate Agents for Used Condominiums

In a recent survey conducted by MEMOCO in collaboration with Smunarra, insights were gathered from 115 individuals who have experience in purchasing used condominiums. The primary objective of this research was to identify the key factors that buyers prioritize when selecting real estate agents and their overall satisfaction with these agents during the purchasing process.

Survey Overview

• - Survey Period: January 29, 2025, to November 21, 2025
• - Method: Online survey via crowdsourcing services
• - Participants: 115 individuals (59 males, 56 females)

The demographics of the respondents were quite balanced, with approximately 51% being male and 49% female. The age distribution was as follows:

• - 20s: 15%
• - 30s: 27%
• - 40s: 30%
• - 50s: 23%
• - 60s and over: 5%

These participants provided valuable insights into their preferences when selecting real estate agents for their condominium purchases.

Key Factors for Selecting Real Estate Agents

The survey revealed that buyers consider numerous factors when choosing a real estate agent. Participants were asked to select the most critical criterion that influenced their decision. The results were enlightening:

• - Honesty about risks and drawbacks: 21%
• - Promptness of response: 18%
• - Online reviews: 17%
• - Experience in real estate transactions: 13%
• - Company size: 12%
• - Comprehensiveness of the company website: 11%
• - Quality of listening during consultations: 4%
• - Post-purchase aftercare services: 3%
• - Collaboration with other professionals: 1%

The predominant aspect valued by buyers was the agent's willingness to discuss risks and drawbacks candidly. This finding highlights that purchasers are inclined to trust agents who are transparent about potential issues.

Importance of Transparency

Participants emphasized the significance of honesty regarding risks and drawbacks. Those who ranked this aspect highly remarked, "If a real estate company only highlights the positives, it raises suspicions; a trustworthy agent explains risks thoroughly." Buyers are making significant investments, and they prefer vendors who provide a full picture, including potential negatives. This transparency fosters trust and reduces the likelihood of future disputes.

Promptness Matters

Another vital factor was the speed of communication from agents. Respondents commented, "Slow responses are highly stressful, especially in real estate transactions where knowledge may be lacking; prompt replies build confidence in the agent." Fast responses not only indicate reliability but also facilitate smoother transactions. In a situation where timing is crucial, an agent's swift acknowledgment can enhance overall satisfaction.

The Weight of Online Reviews

The survey also indicated that online reviews play a critical role in determining buyer confidence. Respondents valued testimonials from prior clients, stating, "Reviews provide comforting insights; they help confirm the credibility of the service we might choose." For first-time buyers, the experiences of others serve as crucial guidance.

Experience Counts

Experience in real estate transactions also emerged as a key preference. Buyers expressed that an agent's substantial portfolio suggests reliability and preparedness for potential challenges. Experienced agents are typically better at navigating complex situations.

Company Size and Competence

The size of the company is another consideration. Many respondents felt that larger organizations generally have better infrastructures and greater numbers of available properties, translating to more choice for the buyer. A company's credibility often correlates with its market presence and scale.

Satisfaction Levels Among Buyers

When asked about their satisfaction with their chosen agents, an overwhelming majority reported positive experiences: 45% were satisfied, and 51% stated they were somewhat satisfied. Together, these figures indicate that approximately 95% of buyers were pleased with their selected agents.

Reasons for High Satisfaction

The satisfaction stems from various factors:

• - Attentive assistance: Many appreciated the thoroughness and care provided by agents in understanding their needs.
• - Transparent information: When agents provided a balanced view of risks and benefits, satisfaction levels increased.
• - Quick replies: Timely responses to inquiries were repeatedly mentioned as a key to a smooth purchasing process.
• - Solid aftercare services: Ongoing support after the purchase reassured buyers, contributing to long-term satisfaction.
• - Professional knowledge: The ability of agents to clearly explain intricate legal and tax matters added to their credibility in the eyes of clients.

Areas for Improvement

On the flip side, a small percentage expressed dissatisfaction due to communication lapses or perceived transparency issues regarding fees. These complaints point to the necessity for agents to ensure clear communication and comprehensive information dissemination.

Conclusion

The study reveals several insights into the selection process for real estate agents during used condominium purchases. The most highly regarded traits reflect buyers' desire for honesty, open communication, and the ability to make informed decisions based on accurate information. In navigating the competitive real estate market, focusing on these essential aspects can significantly enhance the overall purchase experience.