#Japan #Tokyo #Branding #Goldwin #Amana

Discovering Your Brand Identity through Research

On December 9, 2025, Amana, a leader in creative communication based in Shinagawa, Tokyo, will hold a seminar titled "Goldwin's Identity and Research - How to Find and Create Your Company's Unique Experience" at the Amana Tennozu office. This event features a discussion on how to identify and articulate a company’s unique characteristics, a challenge that many organizations face continuously.

Goldwin, known for its diverse range of brands including Goldwin, Play Earth, and THE NORTH FACE, has captivated numerous fans through its dual focus on product creation and consumer experience. The strength of Goldwin lies in its rigorous research aimed at defining its brand identity.

During the seminar, participants will explore the types of research that uncover a brand’s essence and how this is translated into physical storefronts and customer experiences. Two expert speakers will lead the discussions: Hiroyoshi Tanaka, the General Manager of Marketing at Goldwin Korea Corporation, and Hiroaki Nishimoto, Founder and Researcher at SUB-AUDIO Inc. They will share insights into the processes involved in uncovering core values through thorough research and transforming them into tangible customer experiences.

About Reframe Studio

Reframe Studio serves as a platform for practitioners in fields like design, innovation, and creativity to reinterpret current situations centered around common questions, facilitating new actions. It fosters an environment where ideas resonate and are exchanged, cultivating a fertile ground for innovative steps into the future.

Speakers Overview

Hiroyoshi Tanaka

• - Position: General Manager, Marketing, Goldwin Korea Corporation
• - Experience: After graduating from university, Tanaka began working part-time at THE NORTH FACE Fukuoka store in 2004. He later moved to Tokyo focusing on public relations for the brand. He directed the world's first THE NORTH FACE KIDS line and served as the Marketing Manager for THE NORTH FACE. Since last year, he has been leading efforts to expand Goldwin’s original brand into the Korean market, managing a variety of creative tasks from store design to exhibition planning.

Hiroaki Nishimoto

• - Position: Founder, Researcher, SUB-AUDIO Inc.
• - Experience: Born in 1992, Nishimoto is an accomplished researcher with a background in cultural history. He has worked on cross-disciplinary research in contemporary art and production. Upon establishing his firm, he has engaged in various projects encompassing modern art, architecture, technology, and more, always focusing on essential and contemporary narrative design.

Ideal For

This seminar is highly recommended for:

• - Marketing and branding professionals in corporations
• - Individuals struggling to articulate their company’s unique value and seeking a common understanding within their teams
• - Those sensing a disconnect between their brand and the real customer experience in stores and events

Event Details

• - Date and Time: December 9, 2025, from 17:00 to 18:30
• - Location: Amana Tennozu Office
• - Capacity: 50 participants (lottery may apply if oversubscribed)
• - Participation Fee: Free
• - Registration URL: Apply Here
• - Contact: Call 03-3740-4011 or email [email protected] for inquiries.

About Amana

Founded in 1979, Amana started as a production company for advertising photography and has evolved into one of Japan's largest production firms, providing visual content including stills, videos (TVCM, web videos), and CG. With extensive creative resources and experience from over 15,000 projects yearly, Amana focuses on transforming communication for clients, ensuring their values resonate and engage their audience. The company also supports clients in enhancing their communication initiatives through unique product solutions and digital transformation efforts.

Amana Company Information

• - CEO: Ko Akira Kaneko
• - Location: 2-2-43 Higashi-shinagawa, Shinagawa, Tokyo
• - Established: April 1979
• - Capital: ¥100 million
• - Employees: 430 (as of January 1, 2025)
• - Business Focus: Visual communication strategies, brand activation, content marketing, and various promotional campaign planning.
• - Website: Amana Official Site